Field Study (MKTG-498-0) Field Studies include those opportunities outside of the regular curriculum in which a student is working with an outside company or non-profit organization to address a real-world business challenge for course credit under the oversight of a faculty member.
Industry AI Capstone Project (MBAI-490-0) Industry AI Capstone Project
This course is available only to students in the MBAI Program
Advanced Product Management (MBAI-421-5) What happens after a product launches? How do critical defects happen and get addressed? How do you sunset a failed product? These questions are topic areas Product Managers can face on day one of their jobs or late in their careers. This course will cover a variety of advanced product management concepts to give students familiarity with other aspects of Product Management not often covered by traditional product management courses.
New Venture Discovery (ENTR-462-0) New Venture Discovery is designed to help students navigate the earliest stages of starting a new venture beginning with the identification of a problem in the market that is worth solving. The class teaches students tools and techniques to translate these problems into viable business concepts, with an emphasis on enabling an aspiring entrepreneur to get as far as possible, with as little as possible, as FAST as possible.
Student teams begin the quarter with nothing more than a series of hypotheses about a new venture, then design and execute a series of in-market experiments that either validate these assumptions, or force them to iterate aspects of their business model in real time. The objective of the course to guide students toward the achievement of "product-market fit" as a crucial first step in in the creation of a startup. From here, students can evolve their businesses by enrolling in the "Develop" and "Launch" courses that serve as the continuation of the new ventures curriculum.
New Venture Discovery course material ranges from customer discovery and design thinking, to rapid prototyping (of both offers and business models), bootstrapping methods and communicating/selling the vision for a new venture. The course format is a blend of lecture, fieldwork, cross-team collaboration and ideation sessions, outside speakers and expert mentoring.
**This course may not be dropped after the second week of the quarter**