Jonathan Copulsky is an innovative marketing leader, growth strategist and thought leader with over 35 years of experience working at the intersection of brand, marketing strategy, content marketing and marketing technology. As a CMO, consultant, board member, and teacher, Copulsky brings the ability to anticipate customer needs, reposition brands, architect fresh “go-market-solutions,” creatively apply new technologies, streamline customer-facing operations, build strong teams and engage diverse stakeholders to deliver measurable and impactful results.
Thought leadership has been a constant throughout Copulsky's career, with more than 35 bylined articles and interviews with leading business journals, such as The Wall Street Journal, Fortune and Business Week. Palgrave Macmillan published his critically acclaimed book, "Brand Resilience," a brand risk management primer in 2011. More recently, Copulsky co-authored “The Technology Fallacy: How People Are the Real Key to Digital Transformation,” published in 2019 as part of the Management on the Cutting Edge series from MIT Sloan Management Review and MIT Press. Jonathan is a charter member of the Board of Editors for the Journal of Applied Marketing.
At Kellogg, Copulsky serves as the Program Director for the Executive Education Business Marketing Strategy course and is part of the faculty for the Executive Education Advanced Marketing course. Copulsky also teaches Customer Value Innovation and Introduction to Marketing Technology in Medill's graduate program in Integrated Marketing Communications and serves on the advisory board for Medill’s Spiegel Research Center.
Prior to joining Northwestern’s faculty, Copulsky spent 20 years as a senior principal with Deloitte, where his leadership roles included Global Insights Leader, Chief Marketing Officer, Chief Corporate Responsibility Officer, and Managing Principal for Deloitte's Customer and Marketing Strategy practice.
Areas of Expertise:
B2B marketing and branding
Marketing and sales strategy
Technology/new product marketing
For executives navigating an ever-changing marketing landscape, this program gives participants practical knowledge of marketing management tools and how to implement them into a successful strategy across multi-level teams.
If your business is B2B, here is a rare opportunity to learn from the experts how to boost your marketing strategy and analytics skills, deepen your understanding of marketing dynamics and build a customer value model unique to your marketplace.