Neeraj Chopra is excited to join the Kellogg School of Management as a "Digital Health Adjunct Lecturer in the Kellogg School of Management." Mr. Chopra will kick-off a new focus for Healthcare @ Kellogg on the topic of "Digital Health." Mr. Chopra brings deep knowledge, practical experience, and domain expertise to this role at Kellogg. He is a Senior Healthcare Executive across the Digital Health, Diagnostics, Med Tech, Therapeutics, and Life Sciences domains, with over 20+ years at Siemens Healthineers, the German Multinational Corporation. Earlier this year he launched his own Digital Healthcare Consulting company, Key Pivotal Solutions. At Siemens Healthineers, Mr. Chopra started his career as a Solutions Executive for Radiology Picture Archiving Communications Systems (PACS). He then spent time in disease oriented solutions development with a focus in the Neurodegenerative diseases, and grew his clinical, technology, and leadership expertise with stints in the Computer Aided Diagnosis, Business Intelligence, Healthcare Reform Consulting, Point of Care Informatics, and Interventional Radiology businesses. Mr. Chopra graduated from Syracuse University with a Bachelor's Degree in Bio-Medical Engineering and holds a MBA Degree from Kellogg School of Management.
In this course you will build upon your existing Healthcare courses and Payor, Provider, Vendor/Supplier value chain frameworks to provide the necessary Digital Health tools for crafting successful strategies for firms operating in the health sector. You will be introduced to the definition of the Digital Health through the history of Healthcare IT and the ever-growing momentum around Digitization. We will share strategic frameworks that can be applied in a variety of settings alongside discussions of key strategic challenges that are being faced by actors across the Healthcare value chain as they seek to create and capture value.
The foundation of this change will be based on more efficient and connected care. Digital Health is viewed as a broad ecosystem of technologies, services, and interactions that allow consumers to engage with the health system in a digitally driven, user-friendly way. This ever-growing Digital ecosystem presents great potential, but equally a challenge of demonstrating value both clinically and financially. In this course, we will learn and debate about a diverse set of Digital actors, capabilities, and the fundamental cultural appetite for transformation.
The course will cover the following major areas: