Tim Calkins helps people and organizations build strong brands. He is an award-winning marketing professor, author, speaker, and consultant.
He is Associate Chair of the Marketing Department and Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management. He teaches courses including Marketing Strategy, Biomedical Marketing and Strategic Marketing Decisions.
Tim is a prolific author. His latest book, How to Wash a Chicken – Mastering the Business Presentation (Page Two, 2018), was named Top Business Book by the IndieReader Discovery Awards, and received the Gold Prize for Business and Economics from the Foreword Indie Book of the Year Awards.
Tim also wrote Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Palgrave Macmillan, 2012). Earlier, Tim wrote Breakthrough Marketing Plans (Palgrave Macmillan, 2012 and 2008).
Tim has received numerous awards for his teaching. He won the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg, in 2006 and 2013, making him one of a small number of people to have won it twice. He was a finalist again in 2022 and 2023. In 2018, he received the Top Professor Award from Germany’s Kellogg-WHU Executive MBA Program. He received the Sidney J. Levy Teaching Award in 2008 and 2022. In 2016, Poets & Quants included him on its list “Favorite MBA Professors.”
Tim maintains a blog on brand strategy: Building Strong Brands. Inc. included the blog on its list of “Six Blogs That Can Teach You More Than an MBA.” You can find the blog at www.timcalkins.com
In addition to teaching at Kellogg, Tim works with major corporations on strategy and branding issues. His recent clients include Lundbeck, Abbott, Caterpillar and AbbVie.
Tim began his career at the consulting firm Booz Allen and Hamilton. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, he led brands including Miracle Whip, Taco Bell, Parkay and DiGiorno. He was responsible for the launch of more than two dozen new products.
He received his BA from Yale and his MBA from Harvard. Tim lives in Chicago with his wife and three children.
Research interests include branding, marketing strategy and healthcare marketing.
Courses include Marketing Strategy, Biomedical Marketing and Strategic Marketing Decisions.
Utilizing a blended learning approach from the thought leaders at Kellogg, learn how branding can help you build a solid and enduring business while gaining new insights into the importance and value of a strongly differentiated brand.
Discover how to create effective, strategy-driven marketing campaigns that move customers and consumers in today’s ever evolving digital landscape. Utilizing tools such as insight, positioning and creative brief work, along with new tactical approaches across the communication spectrum, you’ll learn to ask the right questions, and explore frameworks and examples applicable to developing both B2C and B2B marketing communications plans.