Guy Aridor joined the marketing faculty in 2022. His research studies competition and regulatory issues in digital markets, with a particular focus on the economic aspects of consumer data collection and dissemination. He has worked on projects focusing on social media, privacy regulations, recommendation systems, and online product experimentation. His work uses methods from empirical industrial organization, applied microeconomic theory, and field experiments to study substantive economic and marketing issues in this space.
He holds a PhD in Economics from Columbia University and a BA in Economics, Computer Science, and Pure/Applied Mathematics from Boston University.