Chethana Achar studies social stigma and how it shapes consumer behavior, with a focus on public health marketing. She investigates how stigmatization of health issues and risky behaviors shapes consumers' likelihood for seeking healthcare support for mental health issues, vaccinations, illness screenings, etc. Her research investigates a broad spectrum of beliefs about morality, including the strength of moral beliefs and variance in what people perceive to be moral and not moral. 

Social Stigma, Morality, Health Decision-making, Emotions

Marketing Research and Analytics (MKTG-450-0)
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection, and data analysis to extract the most valuable information. The group project constitutes a key element of the learning experience. Students work in teams, utilizing marketing research techniques to solve business problems faced by real firms from a wide variety of industries. Throughout the course, we examine the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results. At the end of the quarter, student teams present their findings and make recommendations to their clients. There is no final exam.