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Chethana Achar
Marketing
Assistant Professor of Marketing
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Chethana Achar studies social stigma and how it shapes consumer behavior, with a focus on public health marketing. She investigates how stigmatization of health issues and risky behaviors shapes consumers' likelihood for seeking healthcare support for mental health issues, vaccinations, illness screenings, etc. Her research investigates a broad spectrum of beliefs about morality, including the strength of moral beliefs and variance in what people perceive to be moral and not moral.
Date | Title | Author | Type |
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Social Stigma, Morality, Health Decision-making, Emotions