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Kellogg Markets & Customers Initiative (KMCI)

Reflecting on the Kellogg Marketing Leadership Summit

Darren Marshall, former Chief Marketing Officer at Steinway & Sons, shares his perspective on the benefits of attending Kellogg’s annual Marketing Leadership Summit.

Upcoming Events

October 11 - October 12, 2017
Kellogg Global Hub

September 14 - September 15, 2016

Markets & Customers (KMCI)

Creating Markets through Greater Customer Insight

Explore the Initiative's focus areas: Culture | Data Analytics | Trust

Anticipating and meeting customers’ needs is essential in today’s economy. This initiative will generate and disseminate knowledge to help business leaders create and reinvent markets through greater customer insight and focus.

Affiliated Research: Center for Market Leadership | Program on Data Analytics at Kellogg (PDAK) | The Trust Project at Northwestern University


There’s no better time to talk building consumer trust than right now

Seventh annual Marketing Leadership Summit focused on transparent conversation about trust.
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3 Ways Data Dashboards Can Mislead You

To get better at creating and using dashboards, think about these three drawbacks to data dashboards, says Joel Shapiro for Harvard Business Review.
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Study: Data Science Curricula Surges

Big data and data science continues its growth in popularity in the nation’s business schools, according to a recent survey.
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From CPG to Startup: Life Lessons Hone Leadership Skills

Executive in Residence Andrew Swinand discusses the importance of collecting experiences on the way to achieving career success.
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'Analytics Is A Leadership Problem, Not An IT Problem, And Not A Data Science Problem'

Interview with Joel Shapiro, Executive Director of the Program on Data Analytics at Kellogg's School of Management at Northwestern University.
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Consumers May Be More Trusting of Ads Than Marketers Think

Early results from a recent study by Prof. Kent Grayson
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Why We Should Stop Expecting Trump to Be Honest

Prof. Grayson argues that honesty may not be the best policy for the Trump administration.
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Architect & Artist

Whitepaper co-authored by Prof. Greg Carpenter about Jim Stengel in his seven years as P&G CMO
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CMO Program 2016

Hear from past participants on how the program has impacted their perspectives.
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Markets & Customers News

The Big Picture in Business Analytics
Poets & Quants, May 09, 2018
The Most Important Lesson for Business Owners from Mark Zuckerberg’s Testimony
Kent Grayson, Inc., April 12, 2018
Did Cambridge Analytica get your Facebook data? Chicago-area users are starting to find out
Kent Grayson, Chicago Tribune, April 10, 2018
What Facebook Users Should Look for in Mark Zuckerberg’s Testimony Before Congress
Kent Grayson, Inc., April 09, 2018
B-School Bulletin
Brink_Diane, Poets & Quants, February 26, 2018