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Research Details
Interdependence vs Independent? The Age and Region Differences of Chinese Consumers' Self-Construal and their Impacts on Advertising Appeals, Journal of Marketing Science
Type
Article
Author(s)
Hongxia Zhang, Ying Ding, Angela Y. Lee, Jing Xu
Date Published
2013
Citations
Zhang, Hongxia, Ying Ding, Angela Y. Lee, and Jing Xu. 2013. Interdependence vs Independent? The Age and Region Differences of Chinese Consumers' Self-Construal and their Impacts on Advertising Appeals. Journal of Marketing Science.(1): 50-61.
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