Customers are more empowered than ever before, due to a global marketplace, social networks and the rise of mobile. As a result, the pace of business is changing how businesses are led, develop strategy and build their customer focus. Ultimately, it is those who rise to the challenge and create a robust customer-centric strategy that succeed.
In this program, Kellogg’s world-class faculty and practitioners will show you the approaches to leading with less formal authority, managing ecosystems, developing innovations, gaining a deeper understanding of customer strategy, achieving growth through greater focus, building meaningful brands and creating extraordinary total customer experiences.
Learn more about The Customer-Focused Organization with this half-hour long information session.
Customer-Focused Culture and Leadership
Growth through Customer-Focus
Building Brands with Meaning
Delivering Value to Customers
Gregory Carpenter - Academic Director; James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director of the Center for Market Leadership; Faculty Director, Kellogg Markets & Customers Initiative
Gina Fong - Adjunct Lecturer of Marketing; Principal of Fong Insight
Julie Hennessy - Clinical Professor of Marketing
Sanjay Khosla - Senior Fellow and Adjunct Professor of Marketing
Thomas O'Toole - Associate Dean of Executive Education; Clinical Professor of Marketing
Joel K. Shapiro - Clinical Professor of Managerial Economics & Decision Sciences
Jim Stengel - Senior Fellow and Adjunct Professor with the Kellogg Markets & Customers Initiative
“Information, inspiration, the latest management trends, and the tried and tested--that's why I come to the Kellogg Executive Program, and that's what I get every time.”
Marcom Manager, Radiometer
“Very practical and relevant, and a necessary tool for the 21st century marketing manager seeking an exceptional customer-focused experience.”
Regional Manager, Business Banking (North Region), Fidelity Bank PLC
Gregory Carpenter / Academic Director
Please contact us to schedule an advising session
May 13-24, 2024
Start: May 13 at 1:00 PM
End: May 24 at 11:45 AM
Fee includes lodging and most meals