2013 Kellogg Marketing Leadership Summit

September 25 - 26, 2013

 

Each year, The Kellogg School of Management's Center for Marketing Leadership, in partnership with Egon Zehnder and McKinsey & Company, convenes senior marketing leaders at the Evanston campus of Northwestern University.  By invitation only, the summit is an interactive and intimate discussion among renowned faculty and marketers who lead some of the world’s most important organizations.  The event features C-suite keynotes, engaging panel sessions, and cutting-edge research.

 

View the 2013 Summit agenda here.

Highlights from 2013 Kellogg Marketing Summit

Featured Speakers and Panelists

  • Sally Blount
    Dean of the Kellogg School of Management
  • Gregory Carpenter
    James Farley/Booz Allen Hamilton Prof. of Marketing Strategy
    Director, Center for Market Leadership
    Faculty Director, Kellogg Markets and Customers Initiative
    View Presentation
  • Eric Leininger
    Clinical Associate Professor
    Associate Director, Center for Market Leadership Associate
    Director, Kellogg Markets & Customers Initiative
    View Presentation
  • Jamie Rosman
    Executive Director, Markets and Customers Initiative
    Kellogg School of Management
  • Rory Finlay
    Global Consumer Products Leader
    Egon Zehnder
    View Presentation
  • Dick Patton
    Global Marketing Officer Practice &
    North American Consumer Practice
    Egon Zehnder
    View Presentation
  • Betsy Holden
    Senior Advisor
    McKinsey & Company
  • Meghan Busse
    Professor of Management & Strategy
    Kellogg School of Management
  • Moran Cerf
    Assistant Professor
    Kellogg School of Management
    Neuroscience Program, Northwestern University
    View Presentation
  • Eduardo Conrado
    Senior Vice President, Marketing and IT
    Motorola Solutions
    View Presentation
  • Kent Grayson
    Associate Professor of Marketing
    Bernice and Leonard Lavin Professorship
    Kellogg School of Management
  • Jeff Jacobs
    Principal
    McKinsey & Company
  • John Kennedy
    Vice President, Marketing
    IBM Global Business Services
    View Presentation
  • Robert Knight, MD
    Professor of Psychology and Neuroscience
    Helen Willis Neuroscience Institute
    University of California, Berkeley
    View Presentation - Part 1
    View Presentation - Part 2
  • Dara Krueger
    Senior Marketing Director
    Cleveland Clinic Health System
  • H. John Livingston
    Senior Director
    McKinsey & Company
    View Presentation
  • Harit Talwar
    Executive Vice President, President - US Cards
    Discover Financial Services
    View Presentation