2012 Kellogg Marketing Leadership Summit

October 24 - 25, 2012

 

Each year, The Kellogg School of Management's Center for Marketing Leadership, in partnership with Egon Zehnder and McKinsey & Company, convenes senior marketing leaders at the Evanston campus of Northwestern University.  By invitation only, the summit is an interactive and intimate discussion among renowned faculty and marketers who lead some of the world’s most important organizations.  The event features C-suite keynotes, engaging panel sessions, and cutting-edge research.

 

View the 2012 Summit agenda here.

Highlights from 2012 Kellogg Marketing Summit

Featured Speakers and Panelists

  • Sally Blount
    Dean of the Kellogg School of Management
  • Bob Eckert
    Chairman of the Board, Mattel
    Board Member, McDonald's & Levi Straus
    View Presentation
  • Dag Kittlaus
    Co-founder and former CEO, Siri
  • Gregory Carpenter
    James Farley/Booz Allen Hamilton Prof. of Marketing Strategy
    Director, Center for Market Leadership
    Faculty Director, Kellogg Markets and Customers Initiative
    View Presentation
  • Daniel Diermeier
    IBM Professor of Regulation & Competitive Practice, Kellogg School of Management
  • Rory Finlay
    Global Consumber Products Leader, Egon Zehnder International
    View Presentation
  • James Fowler
    Professor of Political Science and Medicine, University of California, San Diego
    View Presentation
  • Eric Leininger
    Clinical Associate Professor
    Associate Director, Center for Market Leadership
    Kellogg School of Management
    View Presentation 
  • Jonathan D. Becher
    Chief Marketing Officer, SAP
  • Nick Besbeas
    Vice President, Marketing, LinkedIn
    View Presentation
  • Diane Brink
    Vice President, Marketing, Global Technology Services, IBM Corporation
  • Betsy Holden
    Senior Advisor, McKinsey and Company
  • Andrew Markowitz
    Director, Global Digital Strategy, General Electric
    View Presentation
  • Peter McDonough
    President, Chief Marketing Officer & Innovation Office
    Diago North America
    View Presentation
  • Graham Mudd
    Head of Measurement Market Development, Facebook
    View Presentation
  • Thomas O'Toole
    President, Mileage Plus Holdings, LLC
    Senior Vice President, United
  • Dick Patton
    Global CMO Practice Leader and U.S. Consumer Practice Leader, Egon Zehnder International