A CMO’s Guide to AI
Kellogg School of Management in partnership with IBM Watson Marketing is pleased to co-host "A CMO’s Guide to Leveraging Artificial Intelligence (AI)." Leveraging AI to create organizational value in marketing does not solely reside with data science specialists. Rather, it’s the responsibility of marketing leadership to recognize opportunity and direct AI-driven approaches to achieve competitive advantage.
Developed for CMOs and senior marketing executives, the conference is an opportunity to engage with peers across industries, to gain insights from Northwestern's marketing and science faculty, hear use cases from industry leaders, and get an inside view of IBM’s perspective on AI in practice.
This is a senior-executive event with no registration fee. Attendance is limited to ensure an elevated peer group, high-quality dialogue, and authentic connections with fellow participants.
Agenda
Opening Remarks
Jim Lecinski / Associate Professor of Marketing, Medill School of Journalism, Media, Integrated Marketing Communications; Clinical Associate Professor of Marketing (Courtesy), Kellogg School of Management
Opening Welcome
Jim Lecinski / Associate Professor of Marketing, Medill School of Journalism, Media, Integrated Marketing Communications; Clinical Associate Professor of Marketing (Courtesy), Kellogg School of Management
Presentation #1
Kris Hammond / Bill and Cathy Osborn Professor of Computer Science, McCormick School of Engineering; Chief Scientist and Co-Founder, Narrative Science
Presentation #2
Inhi Cho Suh / General Manager, IBM Watson Customer Engagement, IBM
Morning Break
Presentation #3
Florian Zettelmeyer / Nancy L. Ertle Professor of Marketing, Faculty Director, Program on Data Analytics at Kellogg, Chair of Marketing Department, Kellogg School of Management
Marketer Panel
Moderator:
Jim Lecinski / Associate Professor of Marketing, Medill School of Journalism, Media, Integrated Marketing Communications; Clinical Associate Professor of Marketing (Courtesy), Kellogg School of Management
Panel:
Andrew Miller / Vice President, Global Marketing & Communications, Aon
Carrie Bienkowski / Chief Marketing Officer, Peapod
Marisol Angelini / Board Director, C-Suite Advisor
Lightening Talk #1
Bill Ammerman / author "Marketing in the Age of ML"
Lightening Talk #2
Prama Bhatt / SVP Digital & eCommerce, Ulta Beauty
Lightening Talk #3
Brian Uzzi / Richard L. Thomas Professor of Leadership and Organizational Change; Faculty Director, Kellogg Architectures of Collaboration Initiative; Kellogg School of Management
Lightening Talk #4
Dave Edington / Watson, Marketing & CX SME, Financial Services, IBM
Catrina Boisson / Marketing & Customer Experience SME, Watson Customer Engagement, IBM
Presentation #4
Wes Nichols / Former Co-Founder, CEO, MarketShare
Closing Wrap-up
Eric Leininger, Clinical Professor of Executive Education