49th AMA–Sheth Foundation Doctoral Consortium

About the AMA–Sheth Foundation Doctoral Consortium

For more than 40 years, the AMA–Sheth Foundation Doctoral Consortium has brought together top marketing doctoral students with the world’s most distinguished marketing faculty. The invitation-only consortium offers presentations, workshops and networking events that encourage interaction and dialogue among renowned faculty and consortium doctoral fellows. The first consortium was held in 1966. In 1997, the name was changed to the AMA–Sheth Foundation Doctoral Consortium in recognition of the Madhuri & Jagdish N. Sheth Foundation’s commitment to finance part of the consortium on an ongoing basis with the establishment of an AMA Foundation endowed fund.

The theme of the 2014 Consortium is “The Past, Present and Future of Marketing.” In response to dynamic technological changes, accelerated competition in the global marketplace and increasingly pressing social issues, marketing as a profession is being transformed from a separate corporate function to a general management approach that focuses on creating a customer-centric culture, driving profits and growth through collaboration, innovation and leadership. Marketing is becoming part of the overall leadership capability at the top levels of management. There is a great need for marketing as a discipline to adapt and evolve in order to continue to contribute to the profession and to society. Thus, the goal of the 2014 Consortium is to trace the historic path of marketing to highlight ways in which marketing as a field can impact consumers, firms and society as a whole. Some sessions will focus on the knowledge creation aspects of the discipline and discuss how to develop impactful research streams, while other sessions will focus on knowledge dissemination aspects and discuss how to create outstanding classroom experiences.

The AMA is pleased to provide support to the 49th AMA–Sheth Foundation Doctoral Consortium through a grant to encourage innovative programming that enhances the value of participation in the consortium. For additional information about the AMA, please visit www.ama.org.