2016 Kellogg Biotech & Healthcare Case Competition
Kellogg “HAMTE” earned 1st place in the 2016 Biotech & Healthcare Case Competition. Participants Hameed Hirani, Melanie Chuen, Emily Todd, Ankita Baxi and Terri Petmezas. Photo © Kellogg Photo Club
Kellogg and Chicago Booth Win 2016 Case Competition
Teams from the Kellogg School of Management took the top two spots in the 2016 Kellogg Biotech and Healthcare Case Competition, sponsored by AbbVie. A team from University of Chicago, Booth School of Business placed third. Teams from Johns Hopkins, Carey Business School and UCLA, Anderson School of Management received honorable mentions.
The 13th annual event was held at Northwestern University on Saturday, January 23, 2016. Eleven teams competed in the event. This year’s case focused on the merits of and concerns with direct-to-consumer marketing. The East Coast snowstorm made travel difficult, but all the invited teams managed to present. Judges were executives from AbbVie.
The weekend started with an informal reception on Friday evening. Saturday, teams presented and attended the Kellogg Business of Healthcare Conference. Saturday evening featured a case debrief, dinner and an award ceremony.
This was the first time since 2010 that Kellogg won the event. Teams from the Haas School of Business at UC Berkeley won in both 2014 and 2015.
The winning team included Hameed Hirani, Ankita Baxi, Melanie Chuen, Theresa Petmezas and Emily Todd.
More than 35 teams applied to participate. From this group, eleven were invited to compete in Evanston. Schools this year included:
-Anderson School of Management, UCLA
-Booth School of Business, University of Chicago
-ESADE Business School (Spain)
-Haas School of Business, University of California Berkeley
-Johns Hopkins Carey Business School
-Kellogg School of Management, Northwestern University
-McDonough School of Business, Georgetown University
-Olin Business School at Washington University
-Said Business School, University of Oxford (UK)
Information on the 2017 event will be available in the summer.
If you have any questions about the event, please contact Professor Tim Calkins at t-calkins@kellogg.northwestern.edu
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In 2015,
Poets & Quants included the Kellogg Biotech and Healthcare Case Competition in its list of
20 Top Global Business School Case Competitions.
The 2015 competition featured a case about the launch of Amgen’s new PCSK9 molecule, evolocumab. Ten teams competed in the event, from schools including the MIT Sloan School of Management, the University of Chicago Booth School of Business, the Tuck School of Business at Dartmouth, the Haas School of Business at University of California, Berkeley, Columbia Business School and Northwestern University’s Kellogg School of Management.
A team from Chicago Booth won the competition, with a compelling presentation that featured strong analysis and strategic thinking. A team from Haas won the event in 2014. You can read more about the 2015 competition here.
