For nearly 40 years, the Kellogg School has designed and conducted hundreds of custom executive programs in some of the world’s best-known organizations.
PDAK is committed to supporting business leaders, students and organizations as they embrace these new demands. Along with providing resources, clubs and partnership opportunities, PDAK cultivates an analytics ecosystem in which academic and industry leaders convene to exchange ideas, knowledge and best practices.
We welcome new opportunities to engage with industries and companies.
expertise in a comprehensive
The Faculty Immersion Program teams academic and industry leaders to exchange ideas and solve real-world problems.
Kellogg faculty members conduct site visits to companies operating at the forefront of analytics. They meet with the firms’ business leaders and analytics and data science experts to hear about their triumphs and challenges in working with analytics. Faculty share insights and suggestions, typically generated from research and experience.
These collaborative sessions help firms stay on top of leading research and practice and help educate faculty on real-world uses of analytics.
Past trips have included visits to Facebook in Menlo Park CA, IBM’s Advanced Analytics Lab, in Columbus, Ohio, the City of Chicago’s Department of Information and Technology, and Civis Analytics, a Chicago firm created by the analytics team that handled data mining for President Obama’s 2012 re-election campaign.
We invite you to host a Faculty Immersion Program at your firm. For more information, please contact Joel Shapiro, Executive Director of the Program in Data Analytics.
Formal and informal partnerships between Kellogg professors and industry leaders result in opportunities, such as the Facebook-Kellogg whitepaper that compared advertising measurement approaches. Kellogg Insight explored the findings of professors Florian Zettelmeyer and Brett Gordon, associate professor of marketing, in collaboration with Facebook researchers.
If you’d like to develop the analytics skills of multiple senior managers at your firm, consider partnering with Kellogg Executive Education to develop a custom program.
For nearly 40 years, the Kellogg School has designed and conducted hundreds of custom executive programs for senior managers in some of the world's best-known organizations. While our executive programs serve a wide range of executive students with specific objectives, each custom program takes a broad view of an organization as a whole. For more information, contact Joel Shapiro, Executive Director of the Program in Data Analytics.
Are you a senior leader looking for more insight into data analytics? Our executive education programs can help you maximize your investment in big data.
Gain a working knowledge of data science to spark innovation and enhance marketing.
Address unique business needs with tailored faculty lectures, classroom opportunities and case studies.