Our faculty members are leading experts in data analytics thanks to their depth of experience as renowned authors, researchers, consultants and practitioners.
PDAK faculty regularly partner with companies to help build and scale their analytics capabilities. These connections, in turn, continually inform our academic insights and practices.
Assistant Professor of Marketing
Areas of Interest / Behavioral Economics, Cognitive Neuroscience, Communications: Computers, Communications: Verbal Presentations and Persuasion, Consumer Behavior, Consumer Decision-Making, Creativity and Innovation, Data Analysis, Neuro-economics, Neuro-marketing
Professor of Psychology, Weinberg College of Arts & Sciences / Professor of Design, McCormick School of Engineering (Courtesy) / Director, Northwestern Cognitive Science Program / Professor of Leadership (Courtesy)
Areas of Interest / Visual Thinking & Communication Graph Comprehension Data Visualization
As part of our mission to constantly engage in the robust ecosystem of technology, data and analytics across Northwestern, our connections with the Northwestern Institute on Complex Systems, Data Science Initiative, CSx and McCormick School of Engineering of Applied Science ensure we are sharing industry knowledge and best practices.