Faculty and Research
Experts in the Field of Data Analytics
Redefining the way leaders think about and use data analytics.
Our faculty members are leading experts in data analytics thanks to their depth of experience as renowned authors, researchers, consultants and practitioners.
PDAK faculty regularly partner with companies to help build and scale their analytics capabilities. These connections, in turn, continually inform our academic insights and practices.
Leadership
Florian Zettelmeyer
Nancy L. Ertle Professor of Marketing / Faculty Director, Program on Data Analytics at Kellogg / Chair of Marketing Department
Areas of Interests / Marketing implications of consumer search and uncertainty, industrial organization, pricing, Internet
Thomas O'Toole
Executive Director, Program for Data Analytics at Kellogg / Clinical Professor of Marketing
Areas of Interest / Data-driven marketing, customer value management, digital business models
Faculty
Torben Andersen
Nathan S. and Mary P. Sharp Professor of Finance
Areas of Interests / Asset pricing, empirical finance, international finance
Eric Anderson
Hartmarx Professor of Marketing / Director of the Center for Global Marketing Practice
Areas of Interest / Pricing strategies, channel management, effects of price promotions, sale signs, nine endings and installment billing using large-scale field tests
Scott Baker
Assistant Professor of Finance
Areas of Interest / Empirical Macroeconomics, Household Finance , Economics of Uncertainty, Labor
Chaithanya Bandi
Assistant Professor of Managerial Economics & Decision Sciences
Areas of Interest / problems of decision making under uncertainty in the intersection of finance and operations
Ulf Bockenholt
John D. Gray Professor of Marketing
Areas of Interest / the development and application of statistical and psychometric methods for understanding consumer behavior and improving marketing decision-making
Moran Cerf
Assistant Professor of Marketing
Areas of Interest / Behavioral Economics, Cognitive Neuroscience, Communications: Computers, Communications: Verbal Presentations and Persuasion, Consumer Behavior, Consumer Decision-Making, Creativity and Innovation, Data Analysis, Neuro-economics, Neuro-marketing
Jennifer Cutler
Assistant Professor of Marketing
Areas of Interest / Social media, text and network analysis
David Dranove
Walter J. McNerney Professor of Health Industry Management / Chair of Strategy Department
Areas of Interest / Industrial organization and the economics of information, business strategy, medical economics, health services policy analysis
Steve Franconeri
Professor of Psychology, Weinberg College of Arts & Sciences / Professor of Design, McCormick School of Engineering (Courtesy) / Director, Northwestern Cognitive Science Program / Professor of Leadership (Courtesy)
Areas of Interest / Visual Thinking & Communication Graph Comprehension Data Visualization
Brett Gordon
Associate Professor of Marketing
Areas of Interest / Quantitative Marketing, Empirical Industrial Organization, Pricing, Advertising, Innovation, Online Marketing, Dynamic Oligopoly, Market Structure
Blake McShane
Associate Professor of Marketing
Areas of Interest / Bayesian hierarchical modeling; statistical learning; generalized Markov models; probability models for marketing; developing new methodology for unique data structures with application to business problems
Mohanbir Sawhney
McCormick Foundation Chair of Technology / Clinical Professor of Marketing / Director of the Center for Research in Technology & Innovation
Areas of Interest / New product forecasting, innovation diffusion, interface of marketing and other functional areas, entertainment marketing
Anna Tuchman
Donald P. Jacobs Scholar / Assistant Professor of Marketing
Areas of Interest / Advertising and its underlying mechanisms, Intersection of public policy and marketing
Brian Uzzi
Richard L. Thomas Professor of Leadership and Organizational Change / Co-Director, Northwestern Institute on Complex Systems (NICO) / Faculty Director, Kellogg Architectures of Collaboration Initiative (KACI)
Areas of Interest / Social Networks, Complexity Theory, Embeddedness, Diffusion
Our Research Partners
As part of our mission to constantly engage in the robust ecosystem of technology, data and analytics across Northwestern, our connections with the Northwestern Institute on Complex Systems, Data Science Initiative, CSx and McCormick School of Engineering of Applied Science ensure we are sharing industry knowledge and best practices.
