Faculty and Research

Experts in the Field of Data Analytics

Redefining the way leaders think about and use data analytics.

Our faculty members are leading experts in data analytics thanks to their depth of experience as renowned authors, researchers, consultants and practitioners.

PDAK faculty regularly partner with companies to help build and scale their analytics capabilities. These connections, in turn, continually inform our academic insights and practices.


Florian Zettelmeyer

Nancy L. Ertle Professor of Marketing / Faculty Director, Program on Data Analytics at Kellogg / Chair of Marketing Department

Areas of Interests / Marketing implications of consumer search and uncertainty, industrial organization, pricing, Internet

Thomas O'Toole

Executive Director, Program for Data Analytics at Kellogg / Clinical Professor of Marketing

Areas of Interest / Data-driven marketing, customer value management, digital business models


Torben Andersen

Nathan S. and Mary P. Sharp Professor of Finance

Areas of Interests / Asset pricing, empirical finance, international finance

Eric Anderson

Hartmarx Professor of Marketing / Director of the Center for Global Marketing Practice

Areas of Interest / Pricing strategies, channel management, effects of price promotions, sale signs, nine endings and installment billing using large-scale field tests

Scott Baker

Assistant Professor of Finance

Areas of Interest / Empirical Macroeconomics, Household Finance , Economics of Uncertainty, Labor

Chaithanya Bandi

Assistant Professor of Managerial Economics & Decision Sciences

Areas of Interest / problems of decision making under uncertainty in the intersection of finance and operations

Ulf Bockenholt

John D. Gray Professor of Marketing

Areas of Interest / the development and application of statistical and psychometric methods for understanding consumer behavior and improving marketing decision-making

Moran Cerf

Assistant Professor of Marketing

Areas of Interest / Behavioral Economics, Cognitive Neuroscience, Communications: Computers, Communications: Verbal Presentations and Persuasion, Consumer Behavior, Consumer Decision-Making, Creativity and Innovation, Data Analysis, Neuro-economics, Neuro-marketing

Jennifer Cutler

Assistant Professor of Marketing

Areas of Interest / Social media, text and network analysis

David Dranove

Walter J. McNerney Professor of Health Industry Management / Chair of Strategy Department

Areas of Interest / Industrial organization and the economics of information, business strategy, medical economics, health services policy analysis

Steve Franconeri

Professor of Psychology, Weinberg College of Arts & Sciences / Professor of Design, McCormick School of Engineering (Courtesy) / Director, Northwestern Cognitive Science Program / Professor of Leadership (Courtesy)

Areas of Interest / Visual Thinking & Communication Graph Comprehension Data Visualization

Brett Gordon

Associate Professor of Marketing

Areas of Interest / Quantitative Marketing, Empirical Industrial Organization, Pricing, Advertising, Innovation, Online Marketing, Dynamic Oligopoly, Market Structure

Blake McShane

Associate Professor of Marketing

Areas of Interest / Bayesian hierarchical modeling; statistical learning; generalized Markov models; probability models for marketing; developing new methodology for unique data structures with application to business problems

Mohanbir Sawhney

McCormick Foundation Chair of Technology / Clinical Professor of Marketing / Director of the Center for Research in Technology & Innovation

Areas of Interest / New product forecasting, innovation diffusion, interface of marketing and other functional areas, entertainment marketing

Anna Tuchman

Donald P. Jacobs Scholar / Assistant Professor of Marketing

Areas of Interest / Advertising and its underlying mechanisms, Intersection of public policy and marketing

Brian Uzzi

Richard L. Thomas Professor of Leadership and Organizational Change / Co-Director, Northwestern Institute on Complex Systems (NICO) / Faculty Director, Kellogg Architectures of Collaboration Initiative (KACI)

Areas of Interest / Social Networks, Complexity Theory, Embeddedness, Diffusion

Our Research Partners

As part of our mission to constantly engage in the robust ecosystem of technology, data and analytics across Northwestern, our connections with the Northwestern Institute on Complex Systems, Data Science Initiative, CSx and McCormick School of Engineering of Applied Science ensure we are sharing industry knowledge and best practices.

Other pages in Academics:

Pages in Data Analytics at Kellogg