The Northwestern Kellogg logo is the cornerstone of our brand and is instantly recognizable in everything we do. Use this logo prominently and consistently to create a unified visual experience across all of our materials – from emails to alumni events and partnerships around the globe. Bring the distinct Kellogg brand to your communication or collateral by using the right logo for your needs.
PRIMARY LOGO
Without ‘School of Management’ descriptor (preferred version)
When to use:
This is the primary version of the logo. It should be used on most communications to address all audiences that are familiar with Kellogg. Please see below for specific usage guidelines.
On Property:
Other:
For detailed guidelines on clear space, size requirement, color options, trademark and sub-brand logos, please see Kellogg brand guidelines.
Horizontal version (preferred)
Vertical version
FORMAL LOGO
With ‘School of Management’ descriptor (should only be used off property)
When to use:
This is the formal version of the logo. It should be used on communications to audiences that are unfamiliar with Kellogg. Please see below for specific usage guidelines.
Off Property:
Other:
Horizontal version (preferred)
Vertical version
TYPOGRAPHY TREATMENT
Kellogg name type treatment:
When the Kellogg name is included in another logo such as club and conference branding, Kellogg name must appear in Gotham font.
DOWNLOAD TYPOGRAPHY TREATMENTS
‘K’ icon:
When ‘K’ icon is used, it must be accompanied by the full school name “Kellogg School of Management” or the Kellogg logo.