Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data.
Chronicle is our brand’s serif font. Use Chronicle bold italic or Chronicle bold for special callouts or accents on your professionally designed pages. Chronicle regular is ideal for longer copy.
Roboto is one of our website fonts. Use this fonts when editing navigation and body copy on webpages in our template.
Roboto Slab is another of our website fonts. Use this font for headings when editing webpages in our template.
Archer is the print equivalent of Roboto Slab and should be used only for callouts and accents.
System fonts for general use
Arial and Georgia are default system fonts that come pre-installed on all Mac and Windows operating systems. If you do not have Arial or Georgia on your computer, please email KIS for help.
Use Arial in place of Gotham for all presentations, letters, HTML emails and other materials.
Georgia is ideal for longer copy in smaller sizes. Its more balanced construction allows for greater legibility.