Northwestern Kellogg Purple

Our primary brand color is Northwestern Purple.

The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone number. Designers and vendors must refer to approved color swatches (coated and ucoated paper, fabric, and plastic chips) to ensure color accuracy. To obtain a swatch packet, please contact Dana Grossman, associate director of publications and production manager, at dgrossman@northwestern.edu.


Color Codes

Color code equivalents for Northwestern Purple are provided below. Color code choice depends on the intended output (print or digital). Using correct codes will ensure accurate color reproduction.



Uncoated Stock CMYK: 84, 100, 0, 0
Uncoated Stock Pantone: Dark Blue 35.5, Rhodamine 36.5, Black 3, TRANS. WT. 25

Coated Stock CMYK: 85, 100, 0, 15
Coated Stock Pantone: Process Blue 37, Rubine Red 61, Black 2

RGB: 078, 042, 132
Hex: #4F2582


Output: Print

Please note that CMYK values are different for coated and uncoated paper stocks; use the appropriate codes for correct reproduction.

CMYK on coated paper: Use these color codes when printing on coated paper, which has a smooth, hard surface that minimizes ink absorption. Coated color values will reproduce poorly if printed on uncoated stock.

CMYK on uncoated paper: Use these color codes when printing on uncoated paper, which is not as smooth as coated paper and absorbs more ink.

Output: Digital

RGB: RGB color codes should be used when creating digital materials (online graphics, social media icons, presentations to be viewed on a monitor, etc.).

Hex codes: Hex codes should be used when creating websites.

Usage

Plastic or fabric materials

Give your vendor the appropriate color swatch to ensure that the end product will match Northwestern Purple as closely as possible.

To obtain a swatch packet, please contact Dana Grossman, associate director of publications and production manager, at dgrossman@northwestern.edu.


Secondary Brand Colors

These colors are accent colors and should always be secondary to the Northwestern purple. In most cases, you should select no more than two secondary colors in a single communication.

Uncoated Stock CMYK: 0, 0, 0, 100
Uncoated Stock Pantone: Black

Coated Stock CMYK: 0, 0, 0, 100
Coated Stock Pantone: Black

Hex: #000000
Uncoated Stock CMYK: 0, 0, 0, 63
Uncoated Stock Pantone: Cool Gray 11

Coated Stock CMYK: 0, 0, 0, 81
Coated Stock Pantone: Cool Gray 11

Hex: #4A4A4A
Uncoated Stock CMYK: 0, 0, 0, 55
Uncoated Stock Pantone: Cool Gray 9

Coated Stock CMYK: 0, 0, 0, 65
Coated Stock Pantone: Cool Gray 9

Hex: #666666
Uncoated Stock CMYK: 0, 0, 0, 33
Uncoated Stock Pantone: Cool Gray 4

Coated Stock CMYK: 0, 0, 0, 32
Coated Stock Pantone: Cool Gray 4

Hex: #CACACA
Uncoated Stock CMYK: 0, 0, 0, 17
Uncoated Stock Pantone: Cool Gray 1

Coated Stock CMYK: 0, 0, 0, 17
Coated Stock Pantone: Cool Gray 1

Hex: #EAEAEA
Uncoated Stock CMYK: 92, 67, 1, 0
Uncoated Stock Pantone: 2935U

Coated Stock CMYK: 100, 68, 4, 0
Coated Stock Pantone: 2935C

Hex: #005DA5
Uncoated Stock CMYK: 56, 16, 0, 0
Uncoated Stock Pantone: 2915U

Coated Stock CMYK: 54, 16, 0, 0
Coated Stock Pantone: 292C

Hex: #6CB2E2
Uncoated Stock CMYK: 81, 31, 32, 2
Uncoated Stock Pantone: 633U

Coated Stock CMYK: 86, 39, 23, 1
Coated Stock Pantone: 314C

Hex: #007DA4
Uncoated Stock CMYK: 52, 5, 12, 0
Uncoated Stock Pantone: 629U

Coated Stock CMYK: 43, 0, 16, 0
Coated Stock Pantone: 318C

Hex: #B7DADF
Uncoated Stock CMYK: 80, 29, 77, 14
Uncoated Stock Pantone: 356U

Coated Stock CMYK: 87, 24, 83, 9
Coated Stock Pantone: 7725C

Hex: #008656
Uncoated Stock CMYK: 44, 0, 42, 0
Uncoated Stock Pantone: 344U

Coated Stock CMYK: 48, 0, 47, 0
Coated Stock Pantone: 353C

Hex: #86CBA0
Uncoated Stock CMYK: 64, 11, 100, 1
Uncoated Stock Pantone: 376U

Coated Stock CMYK: 61, 14, 92, 1
Coated Stock Pantone: 7489C

Hex: #72A84D
Uncoated Stock CMYK: 39, 0, 81, 0
Uncoated Stock Pantone: 374U

Coated Stock CMYK: 40, 0, 82, 0
Coated Stock Pantone: 367C

Hex: #A3CE5E
Uncoated Stock CMYK: 3, 44, 98, 0
Uncoated Stock Pantone: 7408U

Coated Stock CMYK: 7, 35, 100, 0
Coated Stock Pantone: 124C

Hex: #EBAA20
Uncoated Stock CMYK: 0, 19, 71, 0
Uncoated Stock Pantone: 128U

Coated Stock CMYK: 2, 26, 100, 0
Coated Stock Pantone: 7408C

Hex: #F7BD15
Uncoated Stock CMYK: 2, 80, 70, 0
Uncoated Stock Pantone: 485U

Coated Stock CMYK: 1, 82, 80, 0
Coated Stock Pantone: 7625C

Hex: #E94F3D
Uncoated Stock CMYK: 0, 53, 46, 0
Uncoated Stock Pantone: 1635U

Coated Stock CMYK: 0, 56, 56, 0
Coated Stock Pantone: 1635C

Hex: #FF8D6A
Uncoated Stock CMYK: 31, 82, 32, 3
Uncoated Stock Pantone: 676U

Coated Stock CMYK: 29, 99, 27, 2
Coated Stock Pantone: 675C

Hex: #B32271
Uncoated Stock CMYK: 13, 76, 34, 0
Uncoated Stock Pantone: 7635U


Coated Stock CMYK: 21, 73, 30, 0 Coated Stock Pantone: 7634C

Hex: #C76683

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