Journal Article

The Innovation Advantage GenAI Can’t Give You

MIT Sloan Management Review
Author(s)

David Schonthal

When everyone has access to the same idea-generation engine, your remaining edge is the insight that tells you where to point your business. GenAI can surface data and patterns that help you see it.
Date Published: 2026
Citations: Schonthal, David. 2026. The Innovation Advantage GenAI Can’t Give You. MIT Sloan Management Review.
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