Working Paper

Moralization as a Cue to Product Efficacy: A Persuasion Knowledge Account

Author(s)

Chethana Achar

Kaitlin Woolley

Date Published: 2026
Citations: Achar, Chethana, Kaitlin Woolley. 2026. Moralization as a Cue to Product Efficacy: A Persuasion Knowledge Account.
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