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Journal Article
Why don't Consumers Choose the Experiences they Will Enjoy Most? Insights from the Two-Dimensional Experiential Space (TDES) Model
Author(s)
Date Published:
2022
Citations:
Cerf, Moran, Kristen Duke, Wendy Liu, Rebecca Hamilton, On Amir, Joseph Goodman, Monic Sun. 2022. Why don't Consumers Choose the Experiences they Will Enjoy Most? Insights from the Two-Dimensional Experiential Space (TDES) Model.