Journal Article

Will a Fat Tax Work? Empirical Evidence from the Milk Category

Marketing Science
Author(s)

Romana Khan

Kanishka Misra

Vishal Singh

Date Published: 11/04/2014
Citations: Khan, Romana, Kanishka Misra, Vishal Singh. 2014. Will a Fat Tax Work? Empirical Evidence from the Milk Category. Marketing Science.
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