Journal Article

Can Fighting Small Battles Help Win the War? Evidence from Consumer Debt Management

Journal of Marketing Research
Author(s)

David Gal

Blake McShane

Date Published: 2012
Citations: Gal, David, Blake McShane. 2012. Can Fighting Small Battles Help Win the War? Evidence from Consumer Debt Management. Journal of Marketing Research. 487-501.
Print

Get to know more about our programs and community.

ATTEND AN EVENT