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Case
The Mother of All (Pricing) Battles: The 1992 Airline Price War
Author(s)
This case provides a narrative description of the price war in the U.S. airline industry that broke out in the Spring of 1992. The case can be used in competitive strategy or microeconomics classes to explore the root causes of price wars.
Date Published:
01/01/2002
Discipline:
Economics;Strategy
Key Concepts:
Economics, Competitive Strategy
Citations:
Besanko, David. The Mother of All (Pricing) Battles: The 1992 Airline Price War. 5-204-250 (KEL006).
