Megan Weber
Megan Weber is an assistant professor of marketing at the Kellogg School of Management at Northwestern University. Her research investigates why people often focus narrowly on the present, overlook broader considerations, and struggle to adopt behaviors that serve their long-term interests. Using lab and field experiments, she explores how these tendencies influence views of public policies and shape the uptake and effectiveness of behavior change interventions. Ultimately, her work aims to generate insights that inform the design of products, communications, and policies that support better consumer decision making. Prior to joining Kellogg, she earned a PhD in Behavioral Decision Making from the UCLA Anderson School of Management and worked in the market research and consulting industry.
Marketing Management (MKTG-430-0)
This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels and communication strategies; and the organization's system for planning and controlling its marketing effort.
