Brown Bag Seminar

Ashlee Humphreys

Oct. 9, 2020

12:15 p.m. – 1:30 p.m. CT

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Virtual Event

Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey (…and other insights from translating psychological constructs into text analysis)
Speakers
Ashlee Humphreys
Associate Professor
Northwestern University

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