Resources
Kellogg Connections
Galvin Family Design Wing
The Galvin Family Design Wing is on the first floor of Kellogg’s new flagship building, the Global Hub. This prominent, cutting-edge space will help catalyze idea generation, providing a space for entrepreneurs and innovators to collaborate and create.
Larry Levy Entrepreneurship Studio
At the end of the Galvin Family Design Wing, the Larry Levy Entrepreneurship Studio is the entrepreneurship information hub at Kellogg.
Phil Kotler Innovation Lab
Housed within the Global Hub, the Innovation Lab invites students to collaborate in a space dedicated to innovation and entrepreneurship. Students can develop, build and launch their startups among other entrepreneurs and innovators.
The Galvin Family Design Wing is on the first floor of Kellogg’s new flagship building, the Global Hub. This prominent, cutting-edge space will help catalyze idea generation, providing a space for entrepreneurs and innovators to collaborate and create.
Larry Levy Entrepreneurship Studio
At the end of the Galvin Family Design Wing, the Larry Levy Entrepreneurship Studio is the entrepreneurship information hub at Kellogg.
Phil Kotler Innovation Lab
Housed within the Global Hub, the Innovation Lab invites students to collaborate in a space dedicated to innovation and entrepreneurship. Students can develop, build and launch their startups among other entrepreneurs and innovators.
The Garage at Northwestern
The Garage is the place on campus for Northwestern students to experiment, collaborate, innovate and build new ideas. Students are supported by a diverse community of Northwestern faculty, staff and alumni who share a passion for entrepreneurship. The 11,000-square-foot space located in the university’s North Campus Parking Garage is currently home to over 60 student-founded startups. Twice a year, The Garage runs a pre-accelerator program, Wildfire, designed to prepare student teams for the next stage of their startups, be it an accelerator program, raising capital or bootstrapping their way to success. Over 1,000 students, faculty and staff visit The Garage each month for classes, office hours, events and workshops on entrepreneurship and innovation.
Innovation & New Ventures Office (INVO)
INVO catalyzes the translation of Northwestern innovations to benefit the public and promote economic growth. INVO offers resources for new ventures including fellowships, mentorship, workshops, pitch preparation and more.
Farley Center for Entrepreneurship and Innovation (FCEI)
FCEI supports the creation of businesses that capitalize on innovations. It brings together faculty from an array of disciplines to develop a unique curriculum in which students experience the entire innovation/business lifecycle, from ideation to prototyping to business plan development.
Segal Design Institute
The McCormick School of Engineering’s Segal Design Institute focuses on educating the next generation of design innovation leaders. They offer courses and programming for designers, engineers, scientists, writers, doctors, performers, artists, managers and more.
Entrepreneurs, Pioneers, Innovators & Creators (EPIC)
EPIC is a student-led organization on Northwestern University’s campus. It partners with schools and centers across the university to provide events and programming for innovators and entrepreneurs.
Donald Pritzker Entrepreneurship Law Center (Chicago Campus)
This nonprofit, student-based clinic provides assistance to entrepreneurs who are making critical legal decisions. The Entrepreneurship Law Center is one of the first U.S.-based programs to provide intensive, hands-on training for students who want to be transactional lawyers or founders of startup companies.
A cross-university team has created the following presentation which outlines information and best practices for students who have or are interested in creating, or working on a business, during their time at Northwestern University. Please click here to download the presentation.
NORTHWESTERN NETWORK MENTORSHIP PROGRAM
The Northwestern Network Mentorship Program is an online easy-to-use platform designed to cultivate meaningful mentorship opportunities for the global Northwestern community. Students and alumni can use the platform to connect with alumni in various career fields. Alumni from all class years, programs, and schools may participate as volunteer mentors or mentees or both; students may participate as mentees. These mentoring relationships are meant to provide valuable support and guidance to student and alumni mentees as they navigate their careers, explore new career paths, or consider graduate school.
The Garage is the place on campus for Northwestern students to experiment, collaborate, innovate and build new ideas. Students are supported by a diverse community of Northwestern faculty, staff and alumni who share a passion for entrepreneurship. The 11,000-square-foot space located in the university’s North Campus Parking Garage is currently home to over 60 student-founded startups. Twice a year, The Garage runs a pre-accelerator program, Wildfire, designed to prepare student teams for the next stage of their startups, be it an accelerator program, raising capital or bootstrapping their way to success. Over 1,000 students, faculty and staff visit The Garage each month for classes, office hours, events and workshops on entrepreneurship and innovation.
Innovation & New Ventures Office (INVO)
INVO catalyzes the translation of Northwestern innovations to benefit the public and promote economic growth. INVO offers resources for new ventures including fellowships, mentorship, workshops, pitch preparation and more.
Farley Center for Entrepreneurship and Innovation (FCEI)
FCEI supports the creation of businesses that capitalize on innovations. It brings together faculty from an array of disciplines to develop a unique curriculum in which students experience the entire innovation/business lifecycle, from ideation to prototyping to business plan development.
Segal Design Institute
The McCormick School of Engineering’s Segal Design Institute focuses on educating the next generation of design innovation leaders. They offer courses and programming for designers, engineers, scientists, writers, doctors, performers, artists, managers and more.
Entrepreneurs, Pioneers, Innovators & Creators (EPIC)
EPIC is a student-led organization on Northwestern University’s campus. It partners with schools and centers across the university to provide events and programming for innovators and entrepreneurs.
Donald Pritzker Entrepreneurship Law Center (Chicago Campus)
This nonprofit, student-based clinic provides assistance to entrepreneurs who are making critical legal decisions. The Entrepreneurship Law Center is one of the first U.S.-based programs to provide intensive, hands-on training for students who want to be transactional lawyers or founders of startup companies.
A cross-university team has created the following presentation which outlines information and best practices for students who have or are interested in creating, or working on a business, during their time at Northwestern University. Please click here to download the presentation.
NORTHWESTERN NETWORK MENTORSHIP PROGRAM
The Northwestern Network Mentorship Program is an online easy-to-use platform designed to cultivate meaningful mentorship opportunities for the global Northwestern community. Students and alumni can use the platform to connect with alumni in various career fields. Alumni from all class years, programs, and schools may participate as volunteer mentors or mentees or both; students may participate as mentees. These mentoring relationships are meant to provide valuable support and guidance to student and alumni mentees as they navigate their careers, explore new career paths, or consider graduate school.
Chicago’s Startup Community
Kellogg is closely tied to a number of top incubators, accelerators and online communities based in Evanston, Chicago and beyond.
1871 Chicago
Northwestern students can apply to gain access to work within 1871, Chicago’s largest startup incubator that’s located in the Merchandise Mart. Engineers, innovators and entrepreneurs building Chicago’s next tech ventures work within the large space, and students can attend programming and events sponsored by 1871 as well.
MATTER
Co-founded by three Kellogg entrepreneurial alumni, MATTER is a startup incubator for medical innovation companies. MATTER offers office hours, mentorship, programming, events and networking opportunities for medical innovators and is located down the hall from 1871 in the Merchandise Mart.
Impact Engine
Impact Engine is a startup accelerator and investment fund for social enterprises, located within 1871 in Chicago. Impact Engine was co-founded by two Kellogg professors, and Kellogg lecturers and alumni serve on the accelerator’s board and staff.
mHUB
From Galvin Manufacturing’s founding in 1928 and their car radio that came to be known as Motorola, we can trace a direct path between the Chicago-made innovations that shaped modern-day technology to the current generation of Midwestern inventors, makers and risk-takers who are creating products that will change the course of history.
mHUB exists to ensure that the Midwestern manufacturing industry continues to accelerate, grow and thrive. We are nation's largest and fastest-growing innovation center focused on physical product development and manufacturing.
1871 Chicago
Northwestern students can apply to gain access to work within 1871, Chicago’s largest startup incubator that’s located in the Merchandise Mart. Engineers, innovators and entrepreneurs building Chicago’s next tech ventures work within the large space, and students can attend programming and events sponsored by 1871 as well.
MATTER
Co-founded by three Kellogg entrepreneurial alumni, MATTER is a startup incubator for medical innovation companies. MATTER offers office hours, mentorship, programming, events and networking opportunities for medical innovators and is located down the hall from 1871 in the Merchandise Mart.
Impact Engine
Impact Engine is a startup accelerator and investment fund for social enterprises, located within 1871 in Chicago. Impact Engine was co-founded by two Kellogg professors, and Kellogg lecturers and alumni serve on the accelerator’s board and staff.
mHUB
From Galvin Manufacturing’s founding in 1928 and their car radio that came to be known as Motorola, we can trace a direct path between the Chicago-made innovations that shaped modern-day technology to the current generation of Midwestern inventors, makers and risk-takers who are creating products that will change the course of history.
mHUB exists to ensure that the Midwestern manufacturing industry continues to accelerate, grow and thrive. We are nation's largest and fastest-growing innovation center focused on physical product development and manufacturing.
Online Tools
Kellogg Students and Kellogg Alumni are encouraged to reference the following online tools when navigating their entrepreneurial, scaling and innovation careers.
KELLOGG CORPORATE PARTNERSHIPS
Kellogg maximizes its impact by teaming up with companies and organizations from a broad range of industries and sectors. Companies and groups interested in partnering with Kellogg, seeking project support or recruiting students or alumni to board or career roles, have a number of ways to get involved. Explore these opportunities, and visit Kellogg Corporate Partnerships to learn more.
Kellogg Career Management Center (CMC)
The Career Management Center has a wealth of entrepreneurship resources available to members of the Kellogg community. Log in to the CMC website to search its Research Guides or contact a librarian or staff member.
Kellogg Research Support Databases
Primary data sources are available to Kellogg students on the Kellogg Research Support website. Select “Kellogg,” “Northwestern,” and “Public” under access. Specific access restrictions are then detailed on each page. The Northwestern Library manages most of the university subscriptions.
Northwestern University Research Guides
Arranged by subject, these research guides are available to members of the university community.
Northwestern Scholars
Northwestern Scholars is a searchable database of research expertise across all disciplines at Northwestern University. Discover the research expertise of Northwestern's wide-ranging schools, departments, institutes, centers, and graduate programs, and view collaboration networks among researchers within Northwestern and with external scholars.
KELLOGG CORPORATE PARTNERSHIPS
Kellogg maximizes its impact by teaming up with companies and organizations from a broad range of industries and sectors. Companies and groups interested in partnering with Kellogg, seeking project support or recruiting students or alumni to board or career roles, have a number of ways to get involved. Explore these opportunities, and visit Kellogg Corporate Partnerships to learn more.
Kellogg Career Management Center (CMC)
The Career Management Center has a wealth of entrepreneurship resources available to members of the Kellogg community. Log in to the CMC website to search its Research Guides or contact a librarian or staff member.
Kellogg Research Support Databases
Primary data sources are available to Kellogg students on the Kellogg Research Support website. Select “Kellogg,” “Northwestern,” and “Public” under access. Specific access restrictions are then detailed on each page. The Northwestern Library manages most of the university subscriptions.
Northwestern University Research Guides
Arranged by subject, these research guides are available to members of the university community.
Northwestern Scholars
Northwestern Scholars is a searchable database of research expertise across all disciplines at Northwestern University. Discover the research expertise of Northwestern's wide-ranging schools, departments, institutes, centers, and graduate programs, and view collaboration networks among researchers within Northwestern and with external scholars.
Online Courses
Digital Marketing Strategies: Data, Automation, AI & Analytics
The proliferation of new technologies such as mobile, cloud computing and artificial intelligence have transformed customer behavior and disrupted marketplaces. As a result, marketing practices must also evolve. Marketing in a digital world is much more than marketing through digital channels; it's about harnessing automation to make marketing practices more productive and agile, mining new sources of customer data to create personalized communications, and leveraging analytics and artificial intelligence (AI) to optimize marketing activities.
Product Strategy
Every company that sees technology as a competitive differentiator needs a product strategy. And every person who touches a product inside of an organization directly contributes to its success or failure. In this program, you learn a cradle-to-grave approach for managing and optimizing the life of a product or service. You will be equipped to think like the CEO of your product or service, all in a flexible, online format.
The proliferation of new technologies such as mobile, cloud computing and artificial intelligence have transformed customer behavior and disrupted marketplaces. As a result, marketing practices must also evolve. Marketing in a digital world is much more than marketing through digital channels; it's about harnessing automation to make marketing practices more productive and agile, mining new sources of customer data to create personalized communications, and leveraging analytics and artificial intelligence (AI) to optimize marketing activities.
Product Strategy
Every company that sees technology as a competitive differentiator needs a product strategy. And every person who touches a product inside of an organization directly contributes to its success or failure. In this program, you learn a cradle-to-grave approach for managing and optimizing the life of a product or service. You will be equipped to think like the CEO of your product or service, all in a flexible, online format.
Publications & Faculty Blogs
Publications
Kellogg publishes Kellogg magazine, the school’s alumni publication, Kellogg Insight, the faculty thought-leadership publication, business cases and more.Faculty Blogs
Kellogg faculty members regularly share insights on their personal blogs.The Best Next Thing Professors Carter Cast and David Schonthal talk entrepreneurship.
Mohan Sawhney Professor Sawhney discusses marketing, storytelling, technology, innovation, entrepreneurship and corporate innovation.
Strong Brands Professor Tim Calkins covers topics related to the launching, management and evolution of brands.
Cheap Talk Professors Sandeep Baliga and Jeffrey Ely discuss economics, politics and more.
Everything Finance Kellogg professors from the Finance Department discuss all things finance.
The Operations Room Professors Marty Lariviere and Jan Van Mieghem discuss operations.
Faculty Books
Kellogg faculty members publish books on topics such as entrepreneurship, innovation, management, strategy, operations, marketing, finance, family enterprises and more.Learn more
Contact
Events
Kellogg hosts entrepreneurship events year-round for students, alumni, faculty and a strong entrepreneurial network.
News
Our faculty and programming provide real-world insights and solutions to the broader business community.