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Assistant Professor of Marketing
Kellogg School of Management / Marketing
Rima Toure-Tillery is Assistant Professor of Marketing at Kellogg School of Management. Toure-Tillery's research interests include consumer behavior, motivation, self-signaling, ethics, prosocial behavior and anthropomorphism. Her primary line of research is at the intersection of self-regulation and self-perception, with implications for consumer research, marketing and public policy. She examines the various factors that make choices appear more or less diagnostic for inferences about the self, and thus influence adherence to high-order goals and standards.