The Trust Project at Northwestern University's Blog features perspectives from academics and business leaders on a variety of topics related to trust. Similar to the videos that are featured on The Trust Project, the blog aims to connect scholars and executives from diverse backgrounds to share ideas and research.
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How do reimbursement models impact physicians’ trust?

Complicated relationship between trust and healthcare reimbursement models.Hrayr Attarian, MD, FACCP, FAASM is Professor of Neurology for Northwestern University Feinberg School of Medicine. He is also the Sleep Medicine Fellowship Director at the Circadian Rhythms and Sleep Research Lab. As sub-specialization has increased in medicine, and as...

3 Reasons Why Trust Matters: Business Applications from a Baghdad Microgrant Program

Todd Allison is a former Platoon Leader and Company Commander in the U.S. Army. Prior to joining Kellogg’s M.B.A. program, he was an Engagement Manager at Oliver Wyman. In 2007, I served as a platoon leader in a US Army...

An Inside Perspective on Building Brand Trust at Cadillac

Melody Lee at CadillacBy Claire Zulkey Melody Lee, director of brand marketing at Cadillac, is responsible for building the company’s global brand identity while driving a clear and consistent strategy across all of the company’s channels, products and markets. Here, she discusses the...

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