The MMM core curriculum is broken down into three parts: business courses, design innovation courses and business and design innovation courses. This structure leverages the strengths of the Kellogg, McCormick and Segal Design Institute faculty, and ultimately gives you a perspective that differentiates you from your competition. These classes are all MMM-exclusive courses.

Business Courses

Business Analytics

  • Introduce Regression Analysis
  • Difference between Correlation and Causality
  • Advance techniques to remove unwanted biases & other problems

Applied Advanced Analytics

  • Develop systematic, logical, analytical approach for Business problems
  • Modeling in Excel, with applications in Operations and Finance
  • Build, analyze, and solve models of business decision problems
  • Data analysis and Time-series analysis

Accounting for Decision Making

  • Understand/evaluate financial statements & firm’s annual report
  • Vocabulary of accounting
  • Areas where adjustments are needed to compare apples with apples within the same industry

Design Innovation Courses

Digital Design & Development I (formerly Communication Design)

  • Approach visual storytelling with a graphic design mindset.
  • Identify their own preferences and style as a communication designer.
  • Understand why some design solutions are good and some are bad, and be able to talk about why solutions work and don’t work.
  • Quickly and effectively sketch conceptual ideas; take critique and follow-through to get to one final deliverable.
  • Ignite their interest and passion for excellence in communication design.
  • Use tangible tools to visually communicate more effectively.

Designing with Intelligence

  • Examine how emerging technologies of Artificial Intelligence can be integrated into the design of new products and systems. 
  • Look at new technologies from the functional perspective of how it can be used in the development of real world applications. 
  • Explore teamwork and design in the coming age of intelligent tools, ubiquitous APIs and the culture of the gig economy.

Digital Design & Development II (formerly Programming Design)

  • Introduction to web development and software project management.
  • Build a simple, functional prototype of one of their ideas using the Ruby on Rails web application framework: witness the development process firsthand.
  • Communicate more effectively and credibly with developers on their teams.
  • Prioritize features more intelligently by developing a better feel for their costs.


  • Approach problem solving with a design thinking mindset
  • Structure frameworks for use in making inductive leaps and developing resonant ideas
  • Quickly and effectively brainstorm ideas and narrow options. Rapidly prototype potential ideas to learn/push ideas forward.
  • Shape stories that illustrate user scenarios, solutions and the value they offer
  • Apply these skills to a real client challenge

Whole-Brain Communication

  • Turn verbal messages to salient visuals, expressing abstract numbers as sensorimotor objects, and leveraging existing association networks.
  • Perform data analytics with the power of your visual system (including a primer on Tableau) and show the patterns that you discover to ​others. 
  • Techniques will be grounded in cognitive science as well as research in data visualization and principles of graphic design. 

Business & Design Innovation Courses

Business Innovation Lab

  • Capstone project in groups of 4-7 students
  • Applying the knowledge to a problem of real world importance
  • Visit to company site at the beginning/end of the project
  • Final deliverables presented to senior level executives.

Designing & Managing Business Processes

  • Improving business processes
  • Role of process design in strategic success of business
  • Design of lean processes and supply chain
  • Process design and management principle to improve key metrics

Innovation in Context

  • Understand/evaluate financial statements & firm’s annual report
  • Vocabulary of accounting
  • Areas where adjustments are needed to compare apples with apples within the same industry

Innovation Frontiers

  • Explore the nexus of innovation strategy and emerging platforms for market place analytics.
  • Both proprietary (Patent Sight) and public databases (Espacenet, WIPO Brand Platform) will be used to analyze and consider management decisions for technology acquisitions, new product development, market trend analysis, product portfolio management, licensing and R&D Strategy. 
  • Partner companies will teach and guide analysis contexts.

Application Dates

Round 1

Sept 19, 2018

Round 2

Jan 9, 2019

Round 3

April 10, 2019