Profitably growing and scaling businesses is a central challenge for business leaders. It reaches across all business functions and components, including
- Strategy (e.g. when are external market conditions right for growth and how do market opportunities link with internal capabilities?),
- Operations (e.g. how to scale efficiently to meet demand and maintain quality, given a potentially steep but uncertain growth path),
- Finance (e.g. how to choose capital structure in light of growth opportunities),
- Marketing (e.g. how to acquire new customers, extend brands, and link customer needs to internal product development), and
- Organizations (e.g. how to maintain core cultural advantages yet shift organizational design and shift key team members as business grows).
The pathway emphasizes functional depth and experiential learning on these dynamic topics in management with applications to small- and middle-market enterprises (SMEs). As such, the pathway will be of particular interest to students with career aspirations in:
- C-Suite of SMEs
- Family Business
- Private Equity/Search Funds
Faculty sponsors: Ben Jones (Strategy), Mike Mazzeo (Strategy)
Growth and Scaling
Pathway
Capstone Course
Growth Strategy Practicum
STRT 615
Topic Courses
OPNS
Strategic Decisions in Operations
OPNS 454
MKTG
Marketing Consulting Lab
MKTG 650
Omnichannel Experience Strategy
MKTG 451
Business-to-Business (B2B) Marketing
MKTG 453
FINC
Entrepreneurial Finance and Venture Capital
FINC 445
Global Entrepreneurial Finance
FINC 477
ENTR
Entrepreneurship through Acquisition
ENTR 905-5
Launching and Leading Startups
ENTR 470