Profitably growing and scaling businesses is a central challenge for business leaders. It reaches across all business functions and components, including strategy (e.g. when are external market conditions right for growth and how do market opportunities link with internal capabilities?), operations (e.g. how to scale efficiently to meet demand and maintain quality, given a potentially steep but uncertain growth path), finance (e.g. how to choose capital structure in light of growth opportunities), marketing (e.g. how to acquire new customers, extend brands, and link customer needs to internal product development), and organizations (e.g. how to maintain core cultural advantages yet shift organizational design and shift key team members as business grows).
The pathway emphasizes functional depth and experiential learning on these dynamic topics in management with applications to small- and middle-market enterprises (SMEs). As such, the pathway will be of particular interest to students with career aspirations in:
Faculty sponsors: Ben Jones (Strategy), Mike Mazzeo (Strategy)
Growth Strategy Practicum
KIEI 915-0
Last edited May 18, 2018. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu