Entrepreneurship is a career path for many students upon graduation or later in their career. Launching a new venture raises unique challenges given that a sustainable business model has yet to be determined and financial resources are initially limited. This pathway offers a curriculum that combines strategy, finance, organizations, and marketing in pursuit of successful new venture creation. The pathway includes a sequence that allows interested students to develop and launch new companies (KIEI 462, 464, and 466), coupled with courses that develop discipline-based skills of particular relevance to building new firms.

Faculty sponsors: Ben Jones (Strategy), Mitchell Petersen (Finance)


1 | Launch-Pad

New Venture Discovery
KIEI 462
New Venture Development
KIEI 464
New Venture Launch
KIEI 466

2 | Building-blocks

Entrepreneurial Finance and Venture Capital
FINC 445

Global Entrepreneurial Finance
FINC 477

Entrepreneurial Tools for Digital Marketing
MKTG 961-5

Business-to-Business (B2B) Marketing 
MKTG 453
Entrepreneurship: Building Innovation, Teams, and Cultures
KIEI 952-5

Introduction to Software Development
KIEI 451

Digital Marketing Implementation and Strategy
MKTG 956
Business Law
BLAW 435

Launching and Leading Startups
KIEI 470

Start-up Branding
KIEI 973-5
Intellectual Property for Entrepreneurs
KIEI 935-5*

Intellectual Capital Management
STRT 441*

Entrepreneurial Selling
KIEI 454

*These two courses have significant content overlap and students should not take both courses.

3 | Industry-Focused and Experiential

Medical Product Financing and Commercialization
KIEI 611

Real Estate Technology
REAL 930-5
Social Innovation: Designing for Change
KPPI 452
Real Estate Entrepreneurship
REAL 465
Commercializing Innovations
KIEI 958

4 | Nuvention (Cross-University)

NUvention courses offered through McCormick include discover, test, launch phases.

Learn More

If you are interested in this pathway, you may also want to view the Growth & Scaling and  Venture Capital & Private Equity pathways.

Last edited March 9, 2021. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu