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Visit Our Northwestern today!Entrepreneurship Pathway
Entrepreneurship is a career path for many students upon graduation or later in their career. Launching a new venture raises unique challenges given that a sustainable business model has yet to be determined and financial resources are initially limited. This pathway offers a curriculum that combines strategy, finance, organizations, and marketing in pursuit of successful new venture creation. The pathway includes a sequence that allows interested students to develop and launch new companies (ENTR 462, 464, and 466), coupled with courses that develop discipline-based skills of particular relevance to building new firms.
Faculty sponsors: Ben Jones (Strategy), Mitchell Petersen (Finance)
1 | Launch-Pad
2 | Building-blocks
FINC 445
Global Entrepreneurial Finance
FINC 477
Entrepreneurial Tools for Digital Marketing
MKTG 961-5
Business-to-Business (B2B) Marketing
MKTG 453
MORS 952-5
Introduction to Software Development
ENTR 451
Digital Marketing Implementation
MKTG 956
ENTR 935-5*
Intellectual Capital Management
STRT 441*
Entrepreneurial Selling
ENTR 454
*These two courses have significant content overlap and students should not take both courses.
3 | Industry-Focused and Experiential
SSIM 452
REAL 465
ENTR 958
4 | Nuvention (Cross-University)
NUvention courses offered through McCormick include discover, test, launch phases.
Learn MoreIf you are interested in this pathway, you may also want to view the Growth & Scaling and Venture Capital & Private Equity pathways.
Last edited September 8, 2021. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu