COVID-19 Campus Updates
The safety of our community and guests is our first priority.
Learn more about what this means for our phased return to campus
Why Kellogg
At Kellogg, we develop brave leaders that inspire growth in people, organizations and markets.
Learn more about the Kellogg difference
Preview Kellogg
What's it like being in a Kellogg MBA program? Find out through this special collection of events, articles, videos and podcasts.
Get to know more about the Kellogg experience
Live Virtual Programs
Learn from our esteemed faculty in a rich, interactive digital environment, and equip yourself for a new, dynamic business landscape.
Discover More
Marketing Leaders’ Guide to Analytics and AI
The influence of analytics is only getting stronger: is your organization prepared?
Read More
Stay Connected & Be Informed
Create a new profile or update your information in the Northwestern Directory to receive the latest Kellogg news, publications, event invitations and alumni benefit updates.
Visit Our Northwestern today!Entrepreneurship Pathway
Entrepreneurship is a career path for many students upon graduation or later in their career. Launching a new venture raises unique challenges given that a sustainable business model has yet to be determined and financial resources are initially limited. This pathway offers a curriculum that combines strategy, finance, organizations, and marketing in pursuit of successful new venture creation. The pathway includes a sequence that allows interested students to develop and launch new companies (KIEI 462, 464, and 466), coupled with courses that develop discipline-based skills of particular relevance to building new firms.
Faculty sponsors: Ben Jones (Strategy), Mitchell Petersen (Finance)
1 | Launch-Pad
2 | Building-blocks
FINC 445
Global Entrepreneurial Finance
FINC 477
Entrepreneurial Tools for Digital Marketing
MKTG 961-5
Business-to-Business (B2B) Marketing
MKTG 453
KIEI 952-5
Introduction to Software Development
KIEI 451
Digital Marketing Implementation and Strategy
MKTG 956
KIEI 935-5*
Intellectual Capital Management
STRT 441*
Entrepreneurial Selling
KIEI 454
*These two courses have significant content overlap and students should not take both courses.
3 | Industry-Focused and Experiential
KPPI 452
REAL 465
KIEI 958
4 | Nuvention (Cross-University)
NUvention courses offered through McCormick include discover, test, launch phases.
Learn MoreIf you are interested in this pathway, you may also want to view the Growth & Scaling and Venture Capital & Private Equity pathways.
Last edited March 9, 2021. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu