How to outsmart disruption
Watch three leading executives share their advice at the 2014 Kellogg Marketing Leadership SummitBy Kate Proto
10/28/2014 - How can today’s business leaders leverage the lessons of digital disruption to exceed market growth? That’s the question posed by leaders of Kellogg’s fourth Marketing Leadership Summit
co-sponsored by Egon Zehnder, McKinsey & Company and the Kellogg Markets and Customers Initiative
The New York Times Company’s Meredith Levien kicked off the discussion by advocating for an urgent and enterprise-wide approach to reinvention: “Gradualism and half-measures will kill us. The [best companies] get the “jeopardy factor” – they worry about oblivion every day.”
Watch the following videos to learn how to outsmart disruption in your own organization.
"The Four Keys to Heading off Disruption" | David Edelman, McKinsey & Co.
"From companies’ perspectives, there are four fundamental things that are changing at a rapid pace: information, content, transparency and speed."
"Digital Disruption: Opportunity or Threat" | Davide Grasso, Nike Inc.
"We see the disruption that digital brings to our industry, or any industry, as an opportunity. You can either see disruption as an opportunity, or as a threat. At the end of the day it’s a choice."
"Placing your Bets in the Age of Disruption" | Lorraine Chow Hansen, PepsiCo
“If we try to do everything, it’s crippling. If we choose to do nothing, we’re going to be left in oblivion.”
"Find Your Focus: Asking the Right Questions to Uncover Customer Needs" | David Edelman, McKinsey & Co.
“Technology is useless if it’s not solving a customer need.”