Data and Data Analysis
Data analytics is growing exponentially in the marketplace and becoming an increasingly important business tool. You need to have the right data to make a strong case for your initiative or product. Instead of relying on data scientists, leaders need to build their own knowledge of data analysis so they can make informed decisions and take an active role in the process.
According to Professor Florian Zettelmeyer, executives either underestimate the potential for analytics or set unrealistic expectations for them. They often delegate the role of data analytics to others in their organization, but they need to embrace them as a necessary competency in creating successful organizations. In fact, leaders equipped with basic knowledge of data analytics are best prepared to ask the hard-hitting questions that uncover their business’s most pressing issues.
Kellogg’s faculty thought leaders and practitioners are at the cutting edge of data analytics and data science. As the field evolves, Kellogg provides engaging opportunities and knowledge that students and executives can use to build their careers, grow their capacity and thrive.
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Kellogg faculty guidance, opinion and research on data and data analysis
Data is worth 1,000 words
Data visualization is more than pretty pictures; the results are indispensable for making or breaking a business case.
The analytical leader
Big piles of data can be intimidating, but leaders with critical thinking skills are able to see the stories data tells.
Compressing big data
Aggregated digital platforms combine data more quickly and offer consumers more convenience.
Putting the heat on data
Nest thermostats are a prime example of how big-data strategies allow us to control the mechanical realm.
Revved up on data
Big Data is paving the way for driverless cars by allowing a more precise and agile adaptation to vehicle operation.
Mind your numbers
Professor Florian Zettelmeyer discusses how leaders who understand data analytics can better manage their data teams.
Big data, big insight
Big data provides insights consumer packaged goods firms use to fill knowledge gaps and refine marketing tactics.
Full-court press on data
Daryl Morey, GM of the Houston Rockets, has incorporated data analytics into every aspect of team decision-making.
Data analytics' power
Florian Zettelmeyer discusses how leaders can use data analytics' insights to transform their organizations.
The business of brains
Neuromarketing goes brain-deep to answer our most burning questions about consumers and improve engagement.
Double down on data
Nobody owns the truth of data analytics, but we can work together to improve how we benefit from its insights.
How leaders drive analytics
Leaders can't hire their way out of data analytics. They need to understand the basics to make sound decisions.
Trading analytics insight
A data analytics plan helps brands understand customers and gives them an edge in the fast-paced marketplace.
Mind-reading isn't just for mediums. Organizations are mapping brains to delve deeper into what consumers want.
Data's home run
Billy Beane's courage as a leader and knowledge of data produced a grand slam for the Oakland Athletics.
Putting the internet to work
Florian Zettelmeyer shared his insights about how organizations can make the industrial internet work for them at GE's Minds+Machines Conference.
The power of crowdsourcing
Is giving the people what they want really the best solution? Brian Uzzi says crowdsourcing rejuvenates innovation and sparks creativity.
Is what you see what you get?
Social interaction can affect purchases as small as a cup of coffee or as major as a new car.