Thought Leadership

Game-Changing Expertise

Companies and business leaders around the world seek out our expertise to enhance their investments in data analytics and solve business problems.

Leading the Discussion

Thought leadership that inspires conversations at the intersection of business and analytics.


Our faculty’s thought leadership on data and analytics is driven by practical application and grounded in rigorous research. We are committed to partnering with industry leaders to develop learning opportunities and platforms that explore the intersection of academic discipline and business practice.

Research and Insights

A Leader's Guide to Analytics

Florian Zettelmeyer on how a working knowledge of data science can help you lead with confidence.

More Than Pretty Pictures

Steve Franconeri on data visualization and its powers of persuasion

The Ultimate Data Set

Brian Uzzi on how computational social science aims to discover universal facts

Best Case Scenario

A five-person team from Kellogg took first place and $20,000 at the Wake Forest University School of Business Marketing Analytics Summit case competition

Billy Beane Shows Why Leaders Can't Leave Data Science to the Data Scientists

Florian Zettelmeyer and Matthias Bolling explain how, as widely familiar as the Moneyball story is, it is almost as widely misunderstood.

What Will It Take to Regulate the Stock Markets?

Torben Andersen says access to real-time data is one solution, but with a caveat.

Data Analytics for Leaders

Data analytics can transform organizations when leaders use it wisely.

Can We Trust Uber?

Professor Brayden King advocates for information fiduciaries in this New York Times Op-Ed.

Data-Driven Economic Insights

Professor Scott Baker explores data from a popular consumer finance website to research household liquidity.

Whitepaper: Big Data Doesn’t Make Decisions, Leaders Do

The six steps organizations can take to stay ahead of the analytics revolution.

Expert Opinion: Think Big

Data scientists can’t do it alone. It’s the managers — and their thinking skills — that really maximize the power of big data.

Video: Kellogg at GE

Watch Florian Zettelmeyer's keynote at GE's Minds + Machines.

Big Data on the Move

Through a series of immersion trips, Kellogg faculty and industry pros trade analytics insights

Also See: How to Read a Mind.

Trading Knowledge

IBM's Robyn Zeeman '89 discusses Kellogg and Big Blue's big data collaboration.

Think you're too small for big data? Think again.

It has transformed online commerce. Now middle-market companies and startups are mining big data for business growth.

Professor Eric T. Anderson on The Customers You Do Not Want

If these "harbingers of failure" love what you do, you're in trouble.

Professor Song Yao on Increasing Revenue from Online Auctions

How buyer-seller interactions affect customer value in two-sided markets.

Videos: Data Analytics for Leaders

Professor Florian Zettelmeyer's perspective on the importance of courageous leadership and an understanding of data analytics in the era of big data.

More Insurers, Lower Premiums?

Professor Leemore Dafny on the monetary power of insurer participation in the ACA.

That Car in the Rear-View Mirror May End Up in Your Garage

New York Times article on research co-authored by Professor Blake McShane, which says that impulse purchases of inexpensive goods were frequently a result of social interaction and hypothesized that similar interaction could affect even a major purchase like an automobile.

Embracing a Big Data Mindset

Generating customer insight from data doesn't depend on how much data you can gather, it depends on the mindset you bring to the data you have.

Executive Learning in Analytics

Are you a senior leader looking for more insight into data analytics? Our executive education programs can help you maximize your investment in big data.

Leading with Big Data and Analytics

Gain a working knowledge of data science to spark innovation and enhance marketing.

Marketing Analytics for Decision Makers

Discover how to effectively use the most important marketing data analytics methods.

Group & Custom Solutions

Address unique business needs with tailored faculty lectures, classroom opportunities and case studies.

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