Big data and business analytics are more than technology and data science problems to be relegated to the specialists. They’re leadership issues that executives must address and challenges they can solve if properly grounded in practical knowledge and equipped with leadership-focused insight. This cutting-edge program delivers just that: sophisticated material in an accessible, easy-to-understand format immediately applicable in real-world practice.
You’ll gain a working knowledge of data science that can massively improve marketing, create operational efficiencies, build new business models, disrupt the competitive status quo of industry and spark innovation. You’ll leave this program equipped with the tools required to put big data to practical use, the skills essential to hire and manage data scientists effectively, and the necessary insights for leveraging analytics to increase efficiency and productivity, and seize new business opportunities.
Florian Zettelmeyer / Academic Director
View a sample schedule (.pdf)
Why Analytics is Every Leader’s Problem
How a Working Knowledge of Data Science Drives Business Value: A Primer on Big Data and Analytics Concepts
How to Build Organizational Muscle in Analytics
Applying Analytics to Your Business
Eric T Anderson - Academic Director; Hartmarx Professor of Marketing; Director of the Center for Global Marketing Practice
Florian Zettelmeyer - Academic Director; Nancy L. Ertle Professor of Marketing; Faculty Director, Program on Data Analytics @ Kellogg, KMCI
Eric Leininger - Clinical Professor of Executive Education
Steven Franconeri - Professor of Cognitive Psychology, Weinberg College of Arts and Sciences; Professor of Leadership (Courtesy) – Kellogg School of Management
Joel K. Shapiro - Clinical Associate Professor and Executive Director for the Program on Data Analytics at Kellogg
“Best [program] I have taken...by far! The content was perfect and aligns with my job. The Kellogg professors were superb. Florian's energy and enthusiasm were infectious. [I] totally enjoyed the interaction with my classmates, which in itself was a great learning opportunity.”
Senior Marketing Manager, Cisco Systems
“This program totally opened my mind. Now I see things that I didn't before. I am ready to go back to my office and apply all this knowledge!”
Logistics Manager/Data Analyst, Evans Food
Please email or call us if you would like a personal consultation
Participant Bob Allen discusses his experience with faculty and other participants in the program.
Rita Drucker shares how she learned to use data to make informed decisions.
Olaf Emmerich shares how the program taught him to ask the right questions about data and scale it throughout his organization.
September 11-15, 2017
Start: September 11 at 1:00 PM
End: September 15 at 12:00 PM
LOCATION: Evanston campus
Fee includes lodging and most meals