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Applying to business school is a commitment. You will devote hours to test prep, drafting and redrafting essays, practicing for interviews, perusing websites and visiting campuses.

We get lots of questions about how applicants can make their application stand out, so this week, we are sharing suggestions on how you can help distinguish yourself and express why Kellogg is the right school for you. 


ADDITIONAL TOPICS: Test scoresessays, letters of recommendation

Don’t stress too much about the video essay. It’s meant to be personal and authentic. If you’ve ever used Skype or Facetime, it will feel familiar and easy.

We will start by asking you one icebreaker question with no “right answer” to help us get to know you.

Want an example? Here’s one: If you could live anywhere in the world for a year, where would it be and why? See, not so hard.

The second question will be about Kellogg.  And to make this even less mysterious, we are going to give you the question.  Seriously. Here it is: What path are you interested in pursuing, how will you get there and why is this program right for you?

The third question will be more of an interview type question. Here is an example of the type of question you will be asked: Tell me about a time you were not going to be able to meet a deadline. How did you handle the situation? What was the outcome?

Overall, the video essay gives the Admissions committee the opportunity to “meet you” personally beyond your written application, and it gives you the chance to showcase your communication skills, personality and interest in Kellogg in a way that written essays and test scores simply can’t.

For more information about our video essays, please visit our website. You can also take a look at this recent Poets & Quants story with Kate Smith, Assistant Dean of Admissions and Financial Aid.

Melissa Rapp is the Director of Admissions for the Full-Time MBA and MS in Management Studies Programs. Melissa joined the Evanston Admissions team in January 2016 and was previously the Director of Admissions for the Evening & Weekend MBA Program located on Kellogg’s Chicago campus. She has over 15 years of higher education and admissions experience.