Faculty podcast: Does what candidates say matter?

From Kellogg Insight

We are in the thick of the 2016 presidential primaries, and you are likely hearing from candidates every time you turn on your TV or radio, or go online. The candidates are eager to set themselves apart in your mind and tell you what sort of president they would be. Essentially, they are fighting to brand themselves.

Beside possible election fatigue, what is the impact of all this branding? What do we think of the candidates, and what is the effect of their rhetoric, especially when it feels inflammatory and targeted against certain communities?

Take a listen to our latest podcast to hear what Kellogg professors have to say on the topic.

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Kellogg Insight is an online publication where faculty bring their latest research and expertise to you in an accessible, engaging format. Kellogg Insight provides ambitious business leaders with the research and expertise needed to drive growth.