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A portrait of Beth TidmarshThe 2015-16 Kellogg Full-Time MBA application features two distinct essay questions. In the second of a two-part series, Beth Tidmarsh, director of admissions for Kellogg’s Full-Time program, reveals how to write a stellar response.

Question 2: Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg?

View Beth’s tips for Question 1

This has to be one of the most straightforward questions you are going to see. It gives you a lot of latitude to talk about a subject you know well – yourself!

You are a bright, successful person, and that’s part of the reason you want to attend business school. You aren’t going to invest all the time, energy, and frankly money it takes to get through B-school to stay the same.

You want to change.

You want to grow.

You want to be brighter and more successful. Let’s hear about it.

First part, take some time to look back over your life – what do you think brought you to this point? What stretched you and made you who you are today? What might your unique background contribute to your Kellogg classmates?

Then let’s hear about your future. Why do you want to come to Kellogg? What gets you excited? Do you think you’ll be involved? How will you juggle the demands of preparing for class, making friends, taking risks, joining clubs, being social, oh – and finding a new job? Each applicant probably thinks about the importance of those categories differently. Help us understand your motivations for applying.

Just don’t get carried away telling us about Kellogg – tell us about YOU. We know Kellogg. What you have is an opportunity to convey more about you.

And that’s it. A portion reflecting back, some time explaining why you are interested in Kellogg and you’re done.

Isn’t this just the age old “Why Kellogg?” in a different form? Sort of, but with the added lens of how you hope to grow and develop while you’re here. So get writing! Take a step back, focus on the big themes and talk about your journey.

As you are thinking about your application, take a look at Tidmarsh’s two series’ on “Tips for Applying” and “How Kellogg applicants are assessed.”

Beth Tidmarsh ’03 is the director of admissions for full-time MBA programs at Kellogg. As a vice president at Jones Lang LaSalle, she led and executed tenant representation and corporate solutions work for companies such as Xerox, KPMG and Huron Consulting Group. Prior to attending Kellogg, Beth spent six years in consulting for Accenture based out of Chicago and Sydney.