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Do you need inspirations from and in-depth perspectives on China’s growth story?

Would you like to strengthen your network with elite business leaders in China?

You can take advantage of these opportunities and more at Kellogg’s Greater China Business Conference

China has witnessed incredible economic development since the country opened its doors to the world 36 years ago. But China’s growth is facing fierce challenges from multiple angles, and China’s annual GDP growth will inevitably slow to less than 8 percent. How China solves these issues and fuels its future growth will lay the foundation of China’s next chapter, and potentially change the world.

The conference, titled “China’s Next Chapter – Future Growth Engine,” will take place on May 9 at Kellogg’s Allen Center in Evanston. This year’s conference will be streamed live online, so even if you can’t attend the event, you can still experience the conference for yourself.

Watch the live stream here.

The day-long event will feature keynote addresses from Yan Xuan, Greater China president of Neilsen, and Alex Tze-Pin Cheng, General Manager of Baidu, U.S.

The conference will also feature three panel discussions. Our panelists represent a variety of corporate firms, including Lenovo, LinkedIn, Letv,, Procter & Gamble, BCG, Emerson, Cummins and more.

The scheduled panels will address:

  • Panel 1: Technology and innovation
    China is transitioning from the “world’s factory” to an innovation lab. What exactly is encouraging this innovation ecosystem? What should we expect to see from this innovation lab? What are the challenges in China’s quest to lead the world in innovation?
  • Panel 2: Retail and Consumer Market
    China is expected to surpass the United States to become the world’s largest consumer market within five years, presenting huge opportunities for consumer goods and retail sectors. How can firms manage national expansion? How can firms handle operations complexity?
  • Panel 3: Sustainability
    The extensive development model of China’s economy has led to an inefficient use of natural resources and environmental deterioration. What efforts has the Chinese government taken to change the development model? What is the implication for firms in China?

For more information on the conference or to register, visit

Summer Guo is a first-year student in Kellogg’s Full-Time Two-Year Program. Prior to moving to Evanston, she worked in consulting at Boston Consulting Group in Shanghai. This summer, she will intern with Danaher at Beckman Coulter in Brea, Calif.