How do trends work?
What do Crocs, TED and Instagram have in common?
According to Dr. Liraz Lasry, marketing professor at Recanati Business School, they all are trends that have spread from person to person, without significant interference from marketing. In this TEDx talk, Lasry explain why trends happen, how they influence us and why trends may play a large role in shaping our identities.
Recanati Business School at Tel Aviv University is a member of the Kellogg Executive MBA Global Network. Learn more about the Global Network and its schools.