Hard Rock and Squarespace Fumble during the Big Game
EVANSTON, Ill., (Feb. 2, 2020) – Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had winning spots, Pringles, Squarespace and Hard Rock received low grades for less effective advertising during this year’s Super Bowl.
Kellogg School Professors and Students Rank Brands in the School’s 16th Super Bowl Ad Review
The biggest game in football is the biggest night in advertising – the Super Bowl. This year, the majority of ad spots are sold out and brands such as Avocados from Mexico and TurboTax are estimated to be paying $5.6 million for a 30-second spot on Super Bowl Sunday, Feb. 2, 2020. Leading up to, during and after the big game, professors at Kellogg School of Management at Northwestern University are available to comment on the ads, trends and what we can expect from this year’s Super Bowl ads.