Kellogg School Professors and Students Rank Brands in the School’s 16th Super Bowl Ad Review
The biggest game in football is the biggest night in advertising – the Super Bowl. This year, the majority of ad spots are sold out and brands such as Avocados from Mexico and TurboTax are estimated to be paying $5.6 million for a 30-second spot on Super Bowl Sunday, Feb. 2, 2020. Leading up to, during and after the big game, professors at Kellogg School of Management at Northwestern University are available to comment on the ads, trends and what we can expect from this year’s Super Bowl ads.
Burger King and Sprint Fumble during the Game
EVANSTON, Ill., (Feb. 3, 2019) – Microsoft was a big winner in strategic ad rankings with its “We All Win” ad in the 15th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Amazon, Bumble, Expensify, Google, Pepsi and The Washington Post. On the flip side, Avocados from Mexico, Burger King, Mint Mobile, SimpliSafe, Sprint and Turkish Airlines received low grades for less effective advertising during this year’s Super Bowl.