DraftKings and Skechers Fumble during the Big Game
EVANSTON, Ill., (Feb. 7, 2021) – Cheetos is a big winner in strategic ad rankings with its “It Wasn’t Me” ad in the 17th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Amazon, Bud Light Seltzer, Doritos, and Indeed. Not all advertisers had a winning night, including DraftKings, Skechers, Squarespace, and WeatherTech, which received low grades during this year’s Super Bowl for fumbling on strategy and effectiveness.
Show your Kellogg pride virtually during the Super Bowl game, Sunday, February 7.