Insights on Consumer Behavior during COVID-19 Webinar

The Journal of the Association for Consumer Research (JACR) issued a call for papers for the Flash COVID-19 Research Issue on April 1, 2020 to focus on the experiences of different constituents during this pandemic, from perceptions and emotions, to attitudes and behaviors, with an aim to understand and provide insights to potential solutions. Twenty papers are forthcoming in the Flash Issue. Visit the JACR website for viewing and downloads of these papers.

This webinar will highlight these 20 papers, featuring authors hailing from eight different countries, reporting on the experiences, preferences and decisions of consumers from 18 different countries around the world.

Collectively, the papers provide a snapshot of a unique moment in time, examining how society has been impacted by the pandemic, starting with how people, firms and governments perceive the threat of the novel coronavirus, and how these constituents respond to the threat:

• Who takes responsibility and who should take responsibility? Who is in compliance to help curb the spread of the virus and who is not?
• How can politicians and policymakers encourage compliance?
• How to allocate scarce medical resources such as ventilators?

The papers discuss how people live during this pandemic, and how they die during this pandemic. The research examines how COVID-19 changes consumption behaviors, from choice of stocks as a financial investment, to fairness perception of pricing practice, to shifts in preference for “not near me” businesses. This documentation of society’s responses to COVID-19 presents important insights with implications for policymakers and managers of for-profit and nonprofit organizations.

Join us on December 8, 2020 from 9:00 a.m. to 11:00 a.m. CT for a glimpse into some of these fascinating findings.