The Journal of the Association for Consumer Research (JACR) issued a call for papers for the Flash COVID-19 Research Issue on April 1, 2020 to focus on the experiences of different constituents during this pandemic, from perceptions and emotions, to attitudes and behaviors, with an aim to understand and provide insights to potential solutions. Twenty papers are forthcoming in the Flash Issue. Visit the JACR website for viewing and downloads of these papers.
This webinar will highlight these 20 papers, featuring authors hailing from eight different countries, reporting on the experiences, preferences and decisions of consumers from 18 different countries around the world.
Collectively, the papers provide a snapshot of a unique moment in time, examining how society has been impacted by the pandemic, starting with how people, firms and governments perceive the threat of the novel coronavirus, and how these constituents respond to the threat:
The papers discuss how people live during this pandemic, and how they die during this pandemic. The research examines how COVID-19 changes consumption behaviors, from choice of stocks as a financial investment, to fairness perception of pricing practice, to shifts in preference for “not near me” businesses. This documentation of society’s responses to COVID-19 presents important insights with implications for policymakers and managers of for-profit and nonprofit organizations.
Join us on December 8, 2020 from 9:00 a.m. to 11:00 a.m. CT for a glimpse into some of these fascinating findings.
9:00 a.m. - 9:05 a.m.
9:05 a.m. - 9:55 a.m.
Passing the Buck vs. Sharing Responsibility: The Roles of Government, Firms and Consumers in Marketplace Risks during COVID-19
In these uncertain times: Fake news amplifies the desires to save and spend in response to COVID-19
Truth Distortion: A Process to Explain Polarization over Unsubstantiated Claims Related to COVID-19
Social Marginalization Motivates Indiscriminate Uncritical Sharing of COVID-19 News on Social Media
How Childhood Adversity Shapes Susceptibility to COVID-19 Scams
Fear in the Stock Market: How COVID-19 Affects Preference for High- and Low-Priced Stocks
Pricing Fairness in a Pandemic: Navigating Unintended Changes to Value or Cost
Rejections make the heart grow fonder: The benefits of articulating risks when declining social invitations
(Not) Near and Dear: COVID-19 Concerns Increase Consumer Preference for Products that are Not “Near Me”
Together We Stand: The Solidarity Effect of Personized Sellers on Essential Workers
9:55 a.m. - 10:05 a.m.
10:05 a.m. - 10:55 a.m.
Personality Matters during a Pandemic: Implicit Theory Beliefs Influence Preparedness and Prevention Behaviors
Unleashing Heaven’s Power: How Faith Motivates Consumer Exercise Behavior During a Pandemic
Political Ideology and the Perceived Impact of Coronavirus Prevention Behaviors for the Self and Others
Collective Health versus Individual Freedom: Goal Centrality and Political Identity Shape Covid-19 Prevention Behaviors
Getting Conservatives and Liberals to Agree on the COVID-19 Threat
It’s Alive! Increasing Protective Action Against the Coronavirus Through Anthropomorphism and Construal
Numbers not Lives: AI Dehumanization Undermines COVID-19 Preventive Intentions
Misdirecting Persuasive Efforts During the Covid-19 Pandemic: The Targets People Choose May Not Be the Most Likely to Change
Who Gets the Ventilator? Moral Decision Making Regarding Medical Resource Allocation in a Pandemic
"Don't give us death like this!" Commemorating Death in the Age of COVID-19
10:55 a.m. - 11:00 a.m.