Case Detail

Case Summary

Nintendo, Inc.

Case Number: 5-204-262, Year Published: 2004

HBS Number: KEL087

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Authors: Mark Satterthwaite; John-Lindell Pfeffer

Key Concepts

Incentives to Invest in Quality, Network Externalities, Replacement Efficiency Effects, Real Option Value


The case first describes Nintendo's rise to dominance in the home video game industry in the late 1980s. It then presents the challenges Nintendo faced in 1990 as 16-bit processors entered the market against the 8-bit Nintendo Entertainment System.

Number of Pages: 19

Extended Case Information

Teaching Areas: Strategy

Geographic: International

Industry: Video Gaming

Organization Name: Nintendo

Organization Department: Management

Organization Size: Medium

Year of Case: 1992