Case Detail

Case Summary

Teradata Data Mart Consolidation Return on Investment at GST

Case Number: 5-404-774, Year Published: 2006

HBS Number: KEL196

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Authors: Mark Jeffery; Robert J Sweeney; Robert J Davis

Key Concepts

IT Management, Risk Management, Return on Investment (ROI), Cost Containment, Financial Analysis, Data Mart Consolidation, Enterprise Data Warehouse


The case Teradata Data Mart Consolidation Return on Investment at GST is based on a real life consulting engagement with a major Fortune 100 telecommunications company. The name of the firm has been disguised for confidentiality reasons. Completing the case teaches students how to develop a cost containment ROI analysis and develop a business case for a large enterprise technology project. The class discussion focuses on strategies to understand and manage the risks of the project and organizational issues. In addition, the case teaches students good questions to ask when reviewing a complex project business case, and how to present a project for funding approval. This case is the second in a series of three cases designed to teach students ROI analysis for technology projects; the first is B&K Distributors: Calculating Return on Investment for a Web-Based Customer Portal and the third of the series is the case ROI for a Customer Relationship Management Initiative at GST. These cases were originally developed for the Kellogg MBA course entitled Managing Technology Portfolios and Projects, and are also used in the Kellogg CIO/CXO 3-day executive program Driving Strategic Results through IT Portfolio Management.

Number of Pages: 20

Extended Case Information

Teaching Areas: Finance, Management, Operations, Organizational Behavior, Technology

Teaching Note Available: Yes

Geographic: US

Industry: Telecommunications

Organization Name: GST (disguised)

Organization Size: Medium

Decision Maker Position: CFO/CIO

Decision Maker Gender: Male

Year of Case: 2001