Case Detail

Case Summary

The Perils and Pitfalls of Leading Change: A Young Manager's Turnaround Journey

Case Number: 5-313-501, Year Published: 2014

HBS Number: KEL768

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Authors: Karen Cates; Guilherme Riederer; Nathan Tacha; Rodrigue Ulrich Nselel Awanda

Key Concepts

Change Management, General Management, International Business, Leadership, Management Development, Organizational Behavior


After early successes in a very selective management-training program, Daniel Oliveira, a young manager for Brazilian fashion chain Clothes & Accessories, is thrown into the deep end of the pool by being reassigned to a region lagging in sales. Early on, Oliveira discovers that his store, located in mid-sized Vitória in southeastern Brazil, is in trouble. As soon as he tries to make changes, however, he meets with resistance from long-term employees. The case details his pitfalls and growing awareness of the complexities of leading a diverse workforce and managing change.

Spanish translation available.

Learning Objectives

  • Analyze and discuss the process for leading change with people in mind and understand how different tools could be applied in real life situations
  • Discuss the manager's role in a turnaround process and common mistakes made by inexperienced managers
  • Weigh the risks and consequences of different talent management (or leadership development) strategies
  • Grasp the importance of building effective teams and fostering buy-in to succeed in a leadership position

Number of Pages: 8

Extended Case Information

Teaching Areas: Management

Teaching Note Available: Yes

Geographic: Brazil

Industry: Clothing Retail

Organization Name: Fictionalized

Organization Size: Large

Decision Maker Position: Manager

Decision Maker Gender: Male

Year of Case: 2006