Case Detail

Case Summary

The Cradle (B)

Case Number: 5-204-258(B), Year Published: 2004

HBS Number: KEL009

Request PreviewBuy

Authors: Anne Cohn Donnelly; Nadeem Ghani

Key Concepts

Change Management, Leadership, Board Governance, Strategy, Marketing


This case provides an account of how The Cradle Society, a nonprofit adoption agency, went from the brink of dissolution to become a thriving organization carrying out its mission. Under the leadership of Julie Tye, the organization and its board went through an extensive strategic planning process and made significant changes to the organization's strategy, structure and culture. The A case describes the condition of The Cradle Society before the arrival of Tye. The B case illustrates Tye's actions and accomplishments.

Number of Pages: 8

Extended Case Information

Teaching Areas: Management, Marketing, Organizational Behavior, Strategy, Non Profit

Geographic: US

Industry: Adoption Services

Organization Name: The Cradle

Organization Department: Board of Directors / General Management

Organization Size: Small

Decision Maker Position: Executive Director

Decision Maker Gender: Female

Year of Case: 1992