Case Detail

Case Summary

Mast Kalandar: Prioritizing Growth Opportunities

Case Number: 5-213-253, Year Published: 2014, Revision Date: June 30, 2015

HBS Number: KEL809

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Authors: Sunil Chopra; Sudhir Arni; Jacqueline Tan; Ilya Trakhtenberg

Key Concepts

Business Process Improvement, Entrepreneurship, Growth Strategy, Operations Management, Supply Chain Management, Valuation


Winner of the 2014 EFMD competition for best case on Indian Management Issues and Opportunities.

After a highly successful third round of funding in 2012, Gaurav Jain, founder of quick service restaurant chain Mast Kalandar, was looking to expand. In addition to opening new stores in other cities, Jain was also hoping to increase the profitability of his existing stores in Bangalore, Hyderabad, Chennai, and Pune. He needed to fully understand the financials of his current operations and identify the key drivers of success at the stores, at both the city and corporate levels. With this understanding, he would be able to evaluate how best to improve the performance of existing outlets and to choose an entry strategy for new cities. Students are asked to develop a financial model for outlets and use it to compare different growth strategies.

Learning Objectives

After analyzing this case, students will be able to:

  • Assess the strategic and operational tradeoffs being made by the CEO of a company in a growing foodservice sector of an emerging market as he establishes and grows his enterprise
  • Build a financial model for outlet operations that identifies key drivers of performance and allows for a comparison between different growth strategies
  • Strategically prioritize growth opportunities for a company in response to an influx of new capital

Number of Pages: 17

Extended Case Information

Teaching Areas: Operations

Teaching Note Available: Yes

Geographic: India

Industry: Restaurant

Organization Name: Mast Kalandar

Organization Size: Small

Decision Maker Position: Founder and CEO

Decision Maker Gender: Male

Year of Case: 2013