Case Detail

Case Summary

Germany's Bundesliga: Does Money Score Goals?

Case Number: 5-113-002, Year Published: 2013, Revision Date: March 19, 2014

HBS Number: KEL754

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Authors: Karl Schmedders; Charlotte Snyder; Sophie Tinz

Key Concepts

Decision Making, Financial Analysis, Market Analysis, Statistical Methods


During one of the most nerve-wracking football matches of the 2012–2013 Bundesliga season, life-long friends Franz Dully and Max Vogel begin arguing about whether the wealth of a football club determines its success during the season. In order to disprove Vogel's claim that "money scores goals," Dully must analyze the Bundesliga's current market values, points earned, and mid-season leader data.

Learning Objectives

After analyzing the case, students will be able to compute prediction intervals, develop regression models, and interpret data. The development of the regression models asks students to choose the relevant set of independent variables, as well as determine an appropriate functional form for the regression equation. The models derived have to be evaluated as well as compared to one another. Further, the students have to interpret the quantitative findings in the context of the application.

Number of Pages: 11

Extended Case Information

Teaching Areas: Statistical Methods

Teaching Note Available: Yes

Geographic: Germany

Industry: Sports

Organization Name: Bundesliga

Organization Size: Large

Decision Maker Position: Financial Analyst

Decision Maker Gender: Male

Year of Case: 2012